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Do the Right Thing: The Practical, Jargon-free Guide to Corporate Social Responsibility [Paperback]

Stephen Asbury , Richard Ball
5.0 out of 5 stars  See all reviews (2 customer reviews)
Price: 15.00 & FREE Delivery in the UK. Details
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Book Description

18 Mar 2009

'Corporate social responsibility' has been around as a recognised discipline for decades - but how many people really understand what it's all about, and how it can benefit their business?

 

Do the right thing is unlike any other book on this complex subject. Forget baffling jargon and complicated theory. This book will help you get to grips with improving your organisation's environmental management, sustainability, health and safety and trading ethics with straightforward guidance and tips. You'll understand the basics, recognise the benefits and get ready to put principles into practice from day one.

This books is a must if you work in:

  • health and safety
  • environmental management
  • quality
  • HR
  • risk
  • insurance
  • a senior management role in a commercial, public, charity or voluntary organisation.

Read this book and you will:

  • develop a clear understanding of how to combine business competitiveness with social responsibility
  • get real world examples with case studies on companies from Body Shop to BP
  • recognise how your organisation will benefit - bottom line and brand - with a business case for every set of CSR actions
  • get a ready-made information network with links to essential online resources
  • be able to check your understanding and stretch your working knowledge with 20 'Test your thinking' exercises

Frequently Bought Together

Do the Right Thing: The Practical, Jargon-free Guide to Corporate Social Responsibility + Health and Safety: Risk Management
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  • Health and Safety: Risk Management 57.00


Product details

  • Paperback: 144 pages
  • Publisher: Routledge (18 Mar 2009)
  • Language: English
  • ISBN-10: 0901357421
  • ISBN-13: 978-0901357427
  • Product Dimensions: 24.6 x 18.6 x 1 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 621,507 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Authors

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Product Description

About the Author

The authors, Stephen Asbury and Richard Ball, have nearly 40 years' experience between them working in corporate social responsibility. They have helped sectors including food and drink, leisure, events, oil and gas, rail, local authority, defence and F1 motorsport to get the best out of CSR.

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Customer Reviews

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Most Helpful Customer Reviews
8 of 8 people found the following review helpful
5.0 out of 5 stars Logical & easy to read 8 Jun 2009
Format:Paperback
I bought this book at the NEC Safety and Health Expo in Birmingham (May 09), and after starting reading it yesterday evening, have finished it today. It really is that good (and easy) a read. The CSR theme has been around for decades, but I (and I cannot be the only one) have previously been utterly confused by it. Instead, Do the Right Thing was unlike any other book I have seen on the subject - it really is a refreshing new take, and logically presented in ten chapters.

I quickly forgot the baffling jargon and complicated theories of CSR - Do the Right Thing helped me to understand how to really improve my organisation's environmental management, sustainability, health and safety and trading ethics. It provides lots of case studies, with straightforward guidance and over 100 tips and practical actions. I'd suggest that most other readers would understand the basics, recognise the benefits, and be ready to put the principles into practice - as I now do - from day one.

As we all know, stakeholders are becoming increasingly aware of the need for CSR. Issues such as environmental protection, climate change, human rights and organisations' impact on the community are organisational risks that can no longer be ignored. The gravity of these issues is clarified with dozens of well-presented quotations made by a world of individuals - from President Barak Obama to Superman; and from Arthur C Clarke to Jeremy Clarkson!

'Do the Right Thing' includes a ready-made information network, links to downloadable copyright-free resources, and twenty 'Test your thinking' exercises to stretch your working knowledge.

I'd call it a `must read' for health and safety, environmental, quality, human resources, risk and insurance managers or for anyone in a senior management role in a commercial, public, charity or voluntary organisation. Do the Right Thing, and go book shopping soon!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Very useful! 30 Mar 2013
Format:Paperback|Verified Purchase
A helpful and interesting guide to CPS which will become increasingly in demand, I think, as more companies take a better look at how they manage their systems.
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