I am a natural blonde with the palest skin, I just need to look at the sun and I burn. I was fed up ruining my holidays sitting in the shade with sunburn so when I was recommended this by a friend it was the first thing I bought the next time I went on holiday.
You apply it in the morning before you go out in the sun then it lasts all day. When you apply it your skin is very oily and you need to wait on it drying in or it marks your clothes but once it has dried in that is you for the day. I can now sit in the sun all day without burning, it has made holidays more fun because I can spend as much time in the sun and the pool now without worrying about being bright red by the end of the day.
The only down side I found was that some of my white tops got stained with the oil so be careful to let it dry in fully and if I was walking about a lot with strappy sandals on then sunbathing my feet ended up burning where the straps were so they must have rubbed it off. Now I just make sure I top up my feet when I take my shoes off.
Other than that its great, sunburnt free holidays now. I don't go anywhere without it anymore and recommend it to all my friends.