This stuff is great. My wife and I use it on ourselves and our four children and none have us have burnt in the last three years of summer holidays. It is great to be able to relax and not have to worry about the kids burning when they come out of the pool or are playing on the beach as it does not rub off like sun creams do.
We all apply it in the morning after washing helping each other with the can't reach areas, wait 15 minutes for it to soak in and then get dressed, then you can forget about it and not worry about burning.
It is a bit more expensive than other sun creams but if you try this product, as my wife and I were first advised to do by a barman in Lanzerote, you will use it all the time.
It is sold the perfume shops of most resorts and sometimes you can get it cheaper there.
I strongly advise anyone with kids or burns easily to buy some of this and use it on your next holiday or day out in the sun.