Top positive review
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First rate, readable introduction to "why they do things"
on 26 February 2005
Peppering the book with anecdotes, Trompenaars and Hampden Turner take a logical, cogent and clear approach to how people are different when they conduct business.
This goes far beyond simple stereotypes of "Northern Europeans are colder than Southern Europeans" and attempts to explain why these differences come about. They then suggest alternate approaches to interactions between different cultures.
The book is general in approach and teaches skills that are relevant globally. This means that if you're after specifics of (say) how rural Korean cultures interact with the Japanese, you'll find the book a bit thin!
However: I wish I'd had this book when I started working in a European team.