Many managers understand that cultural differences affect the process of doing business, but many underestimate by just how much. This book aims to dispel the idea that there is only one way to manager and encourages readers to get to know their own culture before doing business with others. The author explores the cultural extremes and the incomprehension that can arise when doing business across cultures - even when people are working for the same company. The book explains that there are five key factors or orientations that affect how people all deal with each other, do business and manage. The goal is the "transnational organization" - one in which the company can take from each country what is best, and for those who are sensitive to these differences, the opportunities are enormous. With many practical examples and case studies, this book brings insights to the dilemma of reconciling corporate consistency with local conditions as business life rapidly internationalizes. In 1991 Fons Trompenaars was awarded the International Professional Practice Area Research Award by the American Society for Training and Development (ASTD).
Fons is recognised around the world for his work as consultant, trainer, motivational speaker and author of various books on all subjects of culture and business. As founder and director of Trompenaars Hampden-Turner (THT), an intercultural management firm, he has spent over 25 years helping Fortune 500 leaders manage and solve their business and cultural dilemmas to increase global effectiveness and performance, particularly in the areas of globalisation, mergers and acquisition, HR and leadership development.
Listed regularly as one of the world's most influential, living, management thinkers, he has been awarded the International Professional Practice Area Research Award by the American Society for Training and Development. Voted one of the top 20 HR Most Influential International Thinkers 2011 by HR Magazine. He is also ranked in the Thinkers50 to be one of the most influential management thinkers alive in November 2011 and shortlisted as making substantial strides in the contribution to the understanding of globalization and the new frontiers established by the emerging markets.
His 13 books include best seller and 'Book of the Year' "Riding the Waves of Culture", "Understanding Cultural Diversity in Business", "Culture for Business" co-authored with Charles Hampden-Turner (he is the co-author with Charles Hampden-Turner of six other books on cross-cultural business and organizational issues), "Riding the Whirlwind: Connecting People and Organisations in a Culture of Innovation", "Innovating in a Global Crisis" and "The Global M&A Tango: How to reconcile cultural differences in mergers, acquisitions and strategic partnerships".