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Riding the Waves of Culture: Understanding Cultural Diversity in Business
 
 
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Riding the Waves of Culture: Understanding Cultural Diversity in Business [Paperback]

Fons Trompenaars , Charles Hampden Turner
4.7 out of 5 stars  See all reviews (13 customer reviews)
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Product details

  • Paperback: 275 pages
  • Publisher: Nicholas Brealey Publishing; 2nd Revised edition edition (15 Sep 1997)
  • Language English
  • ISBN-10: 1857881761
  • ISBN-13: 978-1857881769
  • Product Dimensions: 22.6 x 15.2 x 2.5 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 82,958 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Alfons Trompenaars
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Product Description

Product Description

Many managers understand that cultural differences affect the process of doing business, but many underestimate by just how much. This book aims to dispel the idea that there is only one way to manager and encourages readers to get to know their own culture before doing business with others. The author explores the cultural extremes and the incomprehension that can arise when doing business across cultures - even when people are working for the same company. The book explains that there are five key factors or orientations that affect how people all deal with each other, do business and manage. The goal is the "transnational organization" - one in which the company can take from each country what is best, and for those who are sensitive to these differences, the opportunities are enormous. With many practical examples and case studies, this book brings insights to the dilemma of reconciling corporate consistency with local conditions as business life rapidly internationalizes. In 1991 Fons Trompenaars was awarded the International Professional Practice Area Research Award by the American Society for Training and Development (ASTD).

From the Back Cover

Read the book that is revolutionizing international business!

With over 50,000 copies sold in its first edition, Riding the Waves of Culture dispelled the idea that there is only one way to manage, and was the first book to show professional managers how to build the cross-cultural skills, sensitivity, and awareness required in today's global business environment. In this second edition, Fons Trompenaars and co-author Charles Hampden-Turner reveal the seven key dimensions of business behavior, and how they combine to form four basic types of corporate culture:

-The Family (Japan, Belgium)
-The Eiffel Tower (France, Germany)
-The Guided Missile (US, UK)
-The Incubator (Silicon valley)

This revised and updated edition features completely new sections including:

-An in-depth examination of one of the world's most multicultural nations­­South Africa­­and how recent events make it an ongoing laboratory of intercultural reconciliations
-A detailed analysis of how gender differences within the United States affect workplace and problem-solving behavior
-Current research findings on how ethnic differences within a society can be more troublesome than international differences­­and how some managers are keeping the peace
-A systematic program for uncovering, understanding, respecting, and reconciling cultural differences at all levels of the organization --This text refers to an out of print or unavailable edition of this title.


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This book is about cultural differences and how they affect the process of doing business and managing. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

13 Reviews
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 (2)
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Average Customer Review
4.7 out of 5 stars (13 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

9 of 9 people found the following review helpful:
5.0 out of 5 stars First rate, readable introduction to "why they do things", 26 Feb 2005
By 
Jeremy Mcgee (Deepest Gloucestershire, UK) - See all my reviews
(REAL NAME)   
This review is from: Riding the Waves of Culture: Understanding Cultural Diversity in Business (Paperback)
Peppering the book with anecdotes, Trompenaars and Hampden Turner take a logical, cogent and clear approach to how people are different when they conduct business.

This goes far beyond simple stereotypes of "Northern Europeans are colder than Southern Europeans" and attempts to explain why these differences come about. They then suggest alternate approaches to interactions between different cultures.

The book is general in approach and teaches skills that are relevant globally. This means that if you're after specifics of (say) how rural Korean cultures interact with the Japanese, you'll find the book a bit thin!

However: I wish I'd had this book when I started working in a European team.

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6 of 6 people found the following review helpful:
4.0 out of 5 stars Understanding and Managing Diversity, 30 Jun 2006
By 
Mr. Ross Maynard (Glasgow, Scotland) - See all my reviews
(VINE VOICE)    (REAL NAME)   
This review is from: Riding the Waves of Culture: Understanding Cultural Diversity in Business (Paperback)
I knew I'd like this book when I read the first paragraph - "It is our belief that you can never understand other cultures. Those who are married know that it is impossible ever completely to understand even people of your own culture". And that, pretty much, is the theme of the book. That said, the authors use seven dimensions of culture to help us understand how and why people might think in different ways. This I found enlightening and even entertaining, though spending nearly 150 pages examining these dimensions is perhaps overcooking it a little. The book certainly does give you a different perspective, a new way of thinking about diversity, but it doesn't provide any easy answers. There are no miracle formulae or quick fixes to managing diversity. The conclusion is more to be open, and stay in a positive frame of mind. Take time to consider different people's needs and priorities from different angles. Inspirational stuff, if a little stodgy in parts.
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12 of 13 people found the following review helpful:
5.0 out of 5 stars Essential reading for all involved in managing across border, 29 Jan 2002
By A Customer
This review is from: Riding the Waves of Culture: Understanding Cultural Diversity in Business (Paperback)
Theoretically sound, at the same time the book is written beautifully, and I successfully used it as the basis for a multicultural teambulding programme in Amsterdam, with eight countries and six languages represented.
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