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With over 50,000 copies sold in its first edition, Riding the Waves of Culture dispelled the idea that there is only one way to manage, and was the first book to show professional managers how to build the cross-cultural skills, sensitivity, and awareness required in today's global business environment. In this second edition, Fons Trompenaars and co-author Charles Hampden-Turner reveal the seven key dimensions of business behavior, and how they combine to form four basic types of corporate culture:
-The Family (Japan, Belgium)
-The Eiffel Tower (France, Germany)
-The Guided Missile (US, UK)
-The Incubator (Silicon valley)
This revised and updated edition features completely new sections including:
-An in-depth examination of one of the world's most multicultural nationsSouth Africaand how recent events make it an ongoing laboratory of intercultural reconciliations
-A detailed analysis of how gender differences within the United States affect workplace and problem-solving behavior
-Current research findings on how ethnic differences within a society can be more troublesome than international differencesand how some managers are keeping the peace
-A systematic program for uncovering, understanding, respecting, and reconciling cultural differences at all levels of the organization
--This text refers to an out of print or unavailable edition of this title.
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful:
5.0 out of 5 stars
First rate, readable introduction to "why they do things",
By
This review is from: Riding the Waves of Culture: Understanding Cultural Diversity in Business (Paperback)
Peppering the book with anecdotes, Trompenaars and Hampden Turner take a logical, cogent and clear approach to how people are different when they conduct business. This goes far beyond simple stereotypes of "Northern Europeans are colder than Southern Europeans" and attempts to explain why these differences come about. They then suggest alternate approaches to interactions between different cultures. The book is general in approach and teaches skills that are relevant globally. This means that if you're after specifics of (say) how rural Korean cultures interact with the Japanese, you'll find the book a bit thin! However: I wish I'd had this book when I started working in a European team.
6 of 6 people found the following review helpful:
4.0 out of 5 stars
Understanding and Managing Diversity,
By
This review is from: Riding the Waves of Culture: Understanding Cultural Diversity in Business (Paperback)
I knew I'd like this book when I read the first paragraph - "It is our belief that you can never understand other cultures. Those who are married know that it is impossible ever completely to understand even people of your own culture". And that, pretty much, is the theme of the book. That said, the authors use seven dimensions of culture to help us understand how and why people might think in different ways. This I found enlightening and even entertaining, though spending nearly 150 pages examining these dimensions is perhaps overcooking it a little. The book certainly does give you a different perspective, a new way of thinking about diversity, but it doesn't provide any easy answers. There are no miracle formulae or quick fixes to managing diversity. The conclusion is more to be open, and stay in a positive frame of mind. Take time to consider different people's needs and priorities from different angles. Inspirational stuff, if a little stodgy in parts.
12 of 13 people found the following review helpful:
5.0 out of 5 stars
Essential reading for all involved in managing across border,
By A Customer
This review is from: Riding the Waves of Culture: Understanding Cultural Diversity in Business (Paperback)
Theoretically sound, at the same time the book is written beautifully, and I successfully used it as the basis for a multicultural teambulding programme in Amsterdam, with eight countries and six languages represented.
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