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Riding the Waves of Culture: Understanding Diversity in Global Business
  
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Riding the Waves of Culture: Understanding Diversity in Global Business [Hardcover]

Alfons Trompenaars
4.7 out of 5 stars  See all reviews (13 customer reviews)

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Hardcover, 1 Feb 1994 --  
Paperback £12.74  
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Product details

  • Hardcover: 215 pages
  • Publisher: Irwin Professional Publishing; First Printing edition (1 Feb 1994)
  • Language English
  • ISBN-10: 0786302909
  • ISBN-13: 978-0786302901
  • Product Dimensions: 23.1 x 15.7 x 1.8 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: 603,322 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Alfons Trompenaars
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Product Description

Product Description

As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, socio-political system, and cultural system. This book eases this transitory process, showing the emerging breed of international managers how to build the skills, sensitivity, and cultural awareness needed to establish and sustain management effectiveness across cultural borders.

From the Back Cover

Read the book that is revolutionizing international business!

With over 50,000 copies sold in its first edition, Riding the Waves of Culture dispelled the idea that there is only one way to manage, and was the first book to show professional managers how to build the cross-cultural skills, sensitivity, and awareness required in today's global business environment. In this second edition, Fons Trompenaars and co-author Charles Hampden-Turner reveal the seven key dimensions of business behavior, and how they combine to form four basic types of corporate culture:

-The Family (Japan, Belgium)
-The Eiffel Tower (France, Germany)
-The Guided Missile (US, UK)
-The Incubator (Silicon valley)

This revised and updated edition features completely new sections including:

-An in-depth examination of one of the world's most multicultural nations­­South Africa­­and how recent events make it an ongoing laboratory of intercultural reconciliations
-A detailed analysis of how gender differences within the United States affect workplace and problem-solving behavior
-Current research findings on how ethnic differences within a society can be more troublesome than international differences­­and how some managers are keeping the peace
-A systematic program for uncovering, understanding, respecting, and reconciling cultural differences at all levels of the organization --This text refers to an out of print or unavailable edition of this title.


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First Sentence
This book is about cultural differences and how they affect the process of doing business and managing. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Paperback
Peppering the book with anecdotes, Trompenaars and Hampden Turner take a logical, cogent and clear approach to how people are different when they conduct business.

This goes far beyond simple stereotypes of "Northern Europeans are colder than Southern Europeans" and attempts to explain why these differences come about. They then suggest alternate approaches to interactions between different cultures.

The book is general in approach and teaches skills that are relevant globally. This means that if you're after specifics of (say) how rural Korean cultures interact with the Japanese, you'll find the book a bit thin!

However: I wish I'd had this book when I started working in a European team.

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6 of 6 people found the following review helpful
By Mr. Ross Maynard VINE™ VOICE
Format:Paperback|Amazon Verified Purchase
I knew I'd like this book when I read the first paragraph - "It is our belief that you can never understand other cultures. Those who are married know that it is impossible ever completely to understand even people of your own culture". And that, pretty much, is the theme of the book. That said, the authors use seven dimensions of culture to help us understand how and why people might think in different ways. This I found enlightening and even entertaining, though spending nearly 150 pages examining these dimensions is perhaps overcooking it a little. The book certainly does give you a different perspective, a new way of thinking about diversity, but it doesn't provide any easy answers. There are no miracle formulae or quick fixes to managing diversity. The conclusion is more to be open, and stay in a positive frame of mind. Take time to consider different people's needs and priorities from different angles. Inspirational stuff, if a little stodgy in parts.
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12 of 13 people found the following review helpful
By A Customer
Format:Paperback
Theoretically sound, at the same time the book is written beautifully, and I successfully used it as the basis for a multicultural teambulding programme in Amsterdam, with eight countries and six languages represented.
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Most Recent Customer Reviews
Well-written and rigorous surf-board
This is a classic in exploring organisational culture, using data gathered from global workshops and interviews. Read more
Published 21 months ago by John Holland
Understanding how each other work helps create a common operating...
Charles Hampden-Turner, Fons Trompenaars - `Riding The Waves of Culture', offer fabulous insights into the minefield of diversity in the `global village'. Read more
Published on 12 July 2009 by I. Claffey
It's an Exciting Minefield Out There
Most of the management thinking that has emerged in the last three decades was conceived in the United States and Western Europe. Read more
Published on 24 May 2009 by A. O. P. Akemu
For Business Poeple and Managers
This is a shorter, and more condensed version of the authors' earlier book 'Building Cross Cultural Competence'. Read more
Published on 20 April 2009 by Layla Halabi
For business poeple and managers
This is a shorter, and more condensed version of the authors' earlier book Building Cross-cultural Competence: How to Create Wealth from Conflicting Values. Read more
Published on 17 April 2009 by Layla Halabi
Fantastic
If you are doing a business course read this. I read it as part of my studies, then read it again for pleasure- you learn so much!
Published on 23 Mar 2004 by Mr. S. Taylor
good range of coverage
Was needing advice for a cross-cultural project between American and British teams. Good insights, though chose a more specific book, "Working with Americans" (Stewart-Allen,... Read more
Published on 13 Aug 2003 by Cheryl Burnside
One of Lifes educational steps
I first read this book three years ago and have continued to recomend it to friends and collegues. Having worked internationally for 15 years I often had people experiences but... Read more
Published on 15 Oct 2001
A first glimpse at some of our cultural differences.
May this book trigger your interest and curiosity further on the human species. How fortunate we are to be different ! Read more
Published on 18 Nov 1998
A very informative and insightful book
Having read a number of books on intercultural management, I can only say that in my opinion, "Riding the Waves of Culture" is by far the best book on this subject. Read more
Published on 21 Sep 1998
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