For the tested Far-Eastern traveller or the tourist ready to venture further afield, A Ride in the Neon Sun is an eye-opening account of a " 'Guijin', (foreigner) in Japan." Dew's social observations are honest and detailed. Her appreciation and acceptance of the bizarre epitomise the open mindedness one must explore different cultures with. Dew takes us on a wonderful yet wacky trip around Japan. She does not simply list the events as they happen, but instead explains the Whys?, Whens? and Hows?.
From Tokyo to Yokohama, armed with an ineffectual phrasebook including key conversation pieces such as: "Well, by gosh, I am from Missouri" and her trusty bicycle, the reader is introduced to all that is Japan. A Ride in the Neon Sun is set to follow in the successful slipstream of her previous books, The Wind in My Wheels, (Shortlisted for the 1992 British Books Travel Writer of the Year Award.) and Travels in a Strange State. --Jon Smith
* "It is her well developed sense of the ridiculous which makes her adventures so entertaining." -- TODAY
* `Josie Dew's efforts pay off, enabling you to freewheel effortlessly through this riveting country' -- TIME OUT