- Paperback: 256 pages
- Publisher: Richer Publishing; 4th Revised edition edition (24 Sep 2001)
- Language English
- ISBN-10: 0953441512
- ISBN-13: 978-0953441518
- Product Dimensions: 16.8 x 10.8 x 2.2 cm
- Average Customer Review: 4.9 out of 5 stars See all reviews (9 customer reviews)
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Amazon Bestsellers Rank:
186,612 in Books (See Top 100 in Books)
- #73 in Books > Business, Finance & Law > Management > Strategy
- See Complete Table of Contents
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More About the Author
Product Description
Review
Read this book and transform your business --Archie Norman, Chairman - Asda
How to become a Richer Guru and actually boost business --The Times
Like all good management books it is readable, controversial, and full of golden nuggets of good advice --Tim Daniels, Managing Director - Selfridges --This text refers to an alternate Paperback edition.
How to become a Richer Guru and actually boost business --The Times
Like all good management books it is readable, controversial, and full of golden nuggets of good advice --Tim Daniels, Managing Director - Selfridges --This text refers to an alternate Paperback edition.
Product Description
A practical business book packed full of useful ideas to help businessmen and motivate their staff. A poor performer at school, Julian Richer has built from scratch a #100+ million group of businesses. His best known company "Richer Sounds" is the biggest and most profitable hi-fi retailer in the UK with the highest sales per square foot of any retailer in the world (Guinness Book of Records 10 years running). His advice is sought by Chief Executives of some of Europe's biggest organisations and his ideas on staff motivation have been described by the press as "legendary". In this book Julian explains, his original thoughts and advice which have been used successfully in companies of widely differing types and sizes. Written from first-hand experience of running businesses, readers should find this a practical book full of useful ideas.
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Most Helpful Customer Reviews
13 of 15 people found the following review helpful:
5.0 out of 5 stars
Brilliant business ideas from a retail star,
By
This review is from: The Richer Way (Paperback)
I'm gobsmacked that no one has spoken up for Julian Richer already! His book is so direct and easy to follow, what he says makes such good sense and the proof is his friendly little shops where the staff actually help you to find hi fi that you want to buy. It's just the complete opposite of the big names (I don't have to name them) where you are terrified to go in and be ignored or made a fool of. The same difference is apparent in the book. The author is not a high-flown theoretical guru but a good businessman who has made the effort to communicate in a genuinely helpful and straightforward way how he's got to the top. I've had this book 18 months and it's well-thumbed. It's taught me a lot about sales and marketing, and amazingly, that it can be fun and interesting.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Excellent... a *must* read for budding entrepreneurs!,
By richard.zammit@talk21.com (Southampton) - See all my reviews
This review is from: THE RICHER WAY. (Paperback)
Julian Richer focuses on a people oriented approach, where by staff and customers are truly treated as the most important asset of his company. His ideas and attitudes are strongly centred around friendliness which he evidently believes is a winning attitude. As a budding entrepreneur I can safely say that my attitude towards business has been positively shaped around much of the ideas in this book. A must read!
5 of 6 people found the following review helpful:
5.0 out of 5 stars
Right up there with 'Losing my Virginity',
By
This review is from: The Richer Way (Paperback)
The techniques that Mr Richer employs in his stores get results. I first read this book 10 years ago. I have also been a long term customer of Richer Sounds - and whether I have gone to buy a 5 metre speaker cable or an expensive piece hi-fi equipment I have always found the customer service second to none. It is a pleasure to shop there!
This book describes the methods and strategies Mr Richer uses to motivate his staff and ensure that the customer service remains top notch. There is also a history of the business. Not as well known as Mr Branson, but equally astute.
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