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La Rich'e Directions Hair Lightening Kit - 40 VOL

by Directions
4.1 out of 5 stars  See all reviews (12 customer reviews)
Price: 5.75
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Only 3 left in stock.
Dispatched from and sold by The- whey- store.
  • To help protect your hair while you lighten.
  • Directions Hair Lightening Kit has been designed to help you get the best results from Directions Hair Colours.
  • Directions Powder Bleach contains added conditioning ingredients to help keep hair moisturised during the lightening process. This product should only be used with the Directions Cream Peroxide.
  • Directions Cream Peroxide has been specifically formulated with Avocado Oil and Seaweed Extract to help protect and condition your hair during the lightening process.
  • For recommended strength of peroxide please see chart in other product images.
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Frequently Bought Together

La Rich'e Directions Hair Lightening Kit - 40 VOL + 4 x TUBS DIRECTIONS Hair Dye/Colour CHOOSE ANY COLOURS
Price For Both: 18.95

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Product Description

Directions hair lightening kit has been specially formulated for use prior to Directions semi-permanent hair colour or to achieve a lighter tone leaving your hair conditioned and shiny. Directions Hair Lightening Kit has been specially formulated to condition and help protect your hair while you lighten. Directions powder bleach contains added conditioning ingredients to help keep hair moisturised during the lightening process. Contents 1 x Cream Peroxide (75ml) OR 1 x Bottle of 30 Volume (9%) Cream Peroxide (75ml) 1 x Sachet of Powder Bleach (25g) 1 x Sachet of Moisturising Shampoo (10ml) 1 x Instruction Leaflet 1 x Pair of Medium Plastic Gloves 1 x Mixing Tray 1 x Application Brush 1 x Development Cap.

Product details

  • Boxed-product Weight: 181 g
  • Manufacturer reference: 88979
  • ASIN: B004ROURD0
  • Date first available at Amazon.co.uk: 11 Mar 2011
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: 14,291 in Beauty (See Top 100 in Beauty)
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Customer Questions & Answers

Customer Reviews

Most Helpful Customer Reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars Recommended 16 July 2012
By Nicole
Verified Purchase
I got this as a back up bleach in case my hairdresser didn't get all the orange out, and as predicted she didn't so i put this on the orange patches and left it on for 10-15 mins then washed it out, my hair was then platinum blonde! I was very pleased with this product, i would definitely buy again!
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2 of 2 people found the following review helpful
2.0 out of 5 stars Needs more than one 19 Feb 2013
Verified Purchase
When the kit came, I noticed in the instructions that for long hair, more than one kit is needed for full coverage. This was not described on the website and so the one application I could manage came out quite patchy. Looked okay, but I wouldn't recommend just one for anyone with longer than shoulder length hair. It was also difficult to get the colour even, the brush wasn't too helpful and tended to out clumps of dye on your hair and was difficult to spread. I think I would rather spend the money in a salon and do it right than try with this kit again.
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2 of 2 people found the following review helpful
5.0 out of 5 stars perfect 25 Jan 2013
I used this to bleach my ends as I wanted dip dyed hair, I have naturally dark brown hair and my ends are now a mid blonde, will be using again to lighten it even more :)
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1 of 1 people found the following review helpful
3.0 out of 5 stars DID NOT LIVE UP TO EXPECTATION 26 Dec 2012
Verified Purchase
All of the other reviews convinced me this bleach would work really well, however.. I kept it on for 40mins and bleached it twice for the optimum effect.. Yet it was only one tone brighter.. I've gone from dark brown to medium brown. I got alot more use out of the Crazy colour bleach, not impressed :/
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4 of 5 people found the following review helpful
5.0 out of 5 stars What I expected 4 Aug 2012
Verified Purchase
Anyone who dyes their hair often will know what when you bleach your hair, no matter what shade it is, it will not work on the first go around. I was going from XXL Black to blonde, I've seen some people on here that are complaining because the dye made them go ginger. Well, yeah? That's what you're going to get. No hair bleach that won't completely destroy your hair is going to give you the result you want first time around.

This product however was excellent, I had to do it twice to achieve the brightness I wanted, but still only used on packet (I was dying the front of my fringe blonde so that I could then change the colour of my fringe whilst keeping the rest of my hair black.) It did what I wanted, I knew it wouldn't work perfectly and I never expected it to. Very happy, relatively cheap for straight up hair bleach. Would buy it again without hesitation.

OH and another note, it hasn't killed my hair, I let it live in conditioner for about half an hour after I'd done it (which is advised anyway) and it was fine, no damage done.
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3 of 4 people found the following review helpful
5.0 out of 5 stars Great 5 July 2012
Verified Purchase
I have dark brown hair and wanted to lighten the lower layers before dying it lilac. This bleach started working almost instantly, and my hair got lighter and lighter before my eyes. Very pleased, if you have very dark or previously coloured hair you might need 2 applications and toner after. But I only needed it light enough to show the lilac colour.
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