Poor Richard's Internet Marketing and Promotions (Poor Richard's Series) [Paperback]

"Fabulous how-to. Ingenious advice. High-density, goldmine of a book." --This text refers to an out of print or unavailable edition of this title.

"This book offers readers the ability to discipline themselves and the resources they need to succeed. It's loaded! Highly recommended!" --This text refers to an out of print or unavailable edition of this title.

Here is commonsense advice on how to market and promote on the Internet. This book contains methods for getting the word out in cyberspace using electronic press releases, discussion groups, electronic newsletters, product giveaways, opt-in E-mail, and more. It explains sales techniques such as the puppy-dog close, 100 percent guarantees, and selling benefits rather than products. Unlike other books on this topic, this is a down-to-earth explanation of how to market on the Internet from an author with extensive Internet marketing experience. --This text refers to an out of print or unavailable edition of this title.

International Direct Marketing Fair
It may be of interest to know that this title was the best-selling marketing book at the recent International Direct Marketing Fair Held at Wembley Conference Centre. Our experience is that hundreds, perhaps thousands, of small to medium sized businesses have put up their Web Sites but experience very few visits. It is precisely at companies and organisations like this that Poor Richard's Internet Marketing and Promotions is aimed.

Tara Calishain is the author of the Official Netscape Guide to Internet Research and Content Architecture on the Web. She lives in Raleigh, North Carolina. --This text refers to an out of print or unavailable edition of this title.