- Hardcover: 296 pages
- Publisher: Sage Publications Pvt. Ltd; illustrated edition edition (1 Dec 1999)
- Language English
- ISBN-10: 0761993754
- ISBN-13: 978-0761993759
- Product Dimensions: 22.8 x 14 x 2.2 cm
- Amazon Bestsellers Rank: 630,969 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
This book discusses how pharmaceutical companies can forge an enduring and competitive strategy by developing and nurturing its marking assets. The author emphasizes the need to be creative in communication to ones customer and to teach them through well-defined distribution channels.
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