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Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing: Perspectives on Identity, Image, Reputation and Corporate Branding
Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing: Perspectives on Identity, Image, Reputation and Corporate Branding
John Balmer (Editor), Stephen Greyser (Editor)
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'I commend this book as essential reading for all companies seeking to develop a more effective strategic identity in the marketplace.' - Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, USA  Read More

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