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Return to the Little Kingdom: Steve Jobs, the creation of Apple, and how it changed the world
 
 

Return to the Little Kingdom: Steve Jobs, the creation of Apple, and how it changed the world [Kindle Edition]

Michael Moritz
3.8 out of 5 stars  See all reviews (5 customer reviews)

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Review

'A fascinating story... succeeds handsomely in recounting how Steven Jobs and Stephen Wozniak... carved permanent niches for themselves in the history of the information revolution' -- New York Times. 'Meticulous... the fascination never flags' -- Washington Post. 'An intimate account of the company's rise backed by superb reporting and written at a cracking pace' -- Business Week. 'The Little Kingdom' [demonstrates] that the next best thing to living the American success story is reading about it' --Philadelphia Enquirer

Product Description

Almost thirty years ago, Michael Moritz, then a young journalist at Time magazine, was allowed exclusive access to the inner workings of a cutting-edge technology company to tell the story of its first decade in business. The Little Kingdom: The Private Story of Apple Computer brought readers into the childhood homes of Steve Jobs and Steve Wozniak, showed how they dropped out of college and founded Apple in 1976, and charted the company’s rise from basement brainstorming to colossal empire.

Now, after spending almost twenty-five years at Sequoia Capital, the much admired private investment partnership, Moritz, who has since served as a board member of a remarkable list of important companies including Yahoo!, Google and PayPal, offers his contemporary perspective on the accomplishments of Steve Jobs and the extraordinary comeback of Apple in this revised edition of his now-classic work.

Required reading for anyone who has ever listened to music on an iPod, downloaded an app onto an iPhone, browsed on a Mac, or is curious about the distinctive attributes of enduring companies, Return to the Little Kingdom is the only book that explains how Steve Jobs came to found the company that changed our world – twice.


Product details

  • Format: Kindle Edition
  • File Size: 576 KB
  • Print Length: 352 pages
  • Publisher: Gerald Duckworth (22 Jan 2010)
  • Sold by: Amazon Media EU S.à r.l.
  • Language English
  • ASIN: B0035LGA3M
  • Text-to-Speech: Enabled
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: #102,375 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Michael Moritz
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Customer Reviews

Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Paperback
This book is very well written and easy to read. It's broken up into snippets of Apple and the founders. I found this an interesting read as it describes the origin of the creators and their mind set right back to their early school days and the environment around them at the time. Things are different in the world of computers now compared to then, but similar obstacles exist and it's interesting to see how the Apple set tackled them. If you are interested in Apple's products, founders, origins or even the brand this is a good read. If you're not, it might be a little to intense and you may find some of the content such as the early days tinkering within the school electronic labs a little too much depth on the subject.
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1 of 1 people found the following review helpful
book review 10 Nov 2011
Format:Paperback|Amazon Verified Purchase
A quality book about Steve Jobs covering all aspects of his life from early teens to eventual success with Apple 1 and a little beyond.
It is very well written in a professional manner and keeps you engrossed all the way through.
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2 of 3 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
It is difficult to fully appreciate just how different and awkward early computers were to use. Linking bits together, typing code or running tapes to get it started and then being confined to using a small selection of software.
When Steve Jobs and Steve Wozniak were trying to sell computer boards at the Homebrew Computer Club in the 1970's, it was to enthusiasts who did not mind tinkering. By the time the Macintosh arrived in 1984, Apple was a growing profitable company selling a complete package to industry and domestic users.
This book provides a detailed look at how it all came about. The successes, failures and personalities that created a company so different to IBM and Hewlett Packard.
I have been using Apple computers for nearly two decades. I have bought in to the aspirations that come with buying such a machine. I 'Think Different', but still do a lot of computing and enjoy the experience using a current iMac.
Once you have read Return to the Little Kingdom, I think you will appreciate why owners and users of Apple computers are so devoted and happy that they have made the right choice.
The four star rating is only because I would have preferred to see a few photographs includedReturn to the Little Kingdom: Steve Jobs, the creation of Apple, and how it changed the world
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Big thinkers often do big things. Small thinkers never do big things, &quote;
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CEOs are, for the most part, products of educational and institutional breeding. Founders or, at least, the very best of them, are unstoppable, irrepressable forces of nature. &quote;
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