Almost thirty years ago, Michael Moritz, then a young journalist at 'Time' magazine, was allowed exclusive access to the inner workings of a cutting-edge technology company to tell the story of its first decade in business. 'The Little Kingdom: The Private Story of Apple Computer' brought readers into the childhood homes of Steve Jobs and Steve Wozniak, showed how they dropped out of college and founded Apple in 1976, and charted the company s rise from basement brainstorming to colossal empire. Now, after spending almost twenty-five years at Sequoia Capital, the much admired private investment partnership, Moritz, who has since served as a board member of a remarkable list of important companies including Yahoo!, Google and PayPal, offers his contemporary perspective on the accomplishments of Steve Jobs and the extraordinary comeback of Apple in this revised edition of his now-classic work. Required reading for anyone who has ever listened to music on an iPod, downloaded an app onto an iPhone, browsed on a Mac, or is curious about the distinctive attributes of enduring companies, 'Return to the Little Kingdom' is the only book that explains how Steve Jobs came to found the company that changed our world - twice.
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'A fascinating story... succeeds handsomely in recounting how Steven Jobs and Stephen Wozniak... carved permanent niches for themselves in the history of the information revolution' -- New York Times. 'Meticulous... the fascination never flags' -- Washington Post. 'An intimate account of the company's rise backed by superb reporting and written at a cracking pace' -- Business Week. 'The Little Kingdom' [demonstrates] that the next best thing to living the American success story is reading about it' --Philadelphia Enquirer
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6 of 6 people found the following review helpful
By Craig Strong
Format:Paperback
This book is very well written and easy to read. It's broken up into snippets of Apple and the founders. I found this an interesting read as it describes the origin of the creators and their mind set right back to their early school days and the environment around them at the time. Things are different in the world of computers now compared to then, but similar obstacles exist and it's interesting to see how the Apple set tackled them. If you are interested in Apple's products, founders, origins or even the brand this is a good read. If you're not, it might be a little to intense and you may find some of the content such as the early days tinkering within the school electronic labs a little too much depth on the subject.
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
A quality book about Steve Jobs covering all aspects of his life from early teens to eventual success with Apple 1 and a little beyond.
It is very well written in a professional manner and keeps you engrossed all the way through.
It is very well written in a professional manner and keeps you engrossed all the way through.
5 of 7 people found the following review helpful
Format:Paperback
Of the great internet successes of the last thirty years, Apple is in the top three along with Google and Facebook. Depending on whom you talk to, Steve Jobs creator and single focus of the Apple business is either a cultist or a messiah. In the last three decades, he has built a company that dominates the smartphone, music and PC/laptop market. Only Microsoft is larger but doesn't have the breadth that Apple does.
"Return to the little kingdom" was originally written in 1984, and was the result of an invitation extended to author Michael Moritz to document the first ten years of the company. This means that there is a lot of detail about the setting up of the company in the book. This however, is important to understand the behemoth that has resulted.
Apple is a closed company. Its design and production is a mystery to the mere mortals that queue outside their stores for upgraded products. The genius of the company is that these upgraded products can embody development which otherwise would have been part of the background technology noise.
"Return to the Little Kingdom" is a little difficult to read in places where the story discusses the minutiae of a particular conversation or a part of the product lifeline that kept the company alive. The real interest, I suspect will be in the Epilogue which briefly looks at the world since 1984 and the ascendency of the ultimate smartphone - the iPhone.
It is a slight disappointment that the 2009 edition did not re-write the Apple story to add more balance to the time narrative across the book. With "RTTLK" Michael Moritz has written a very important book, that will be looked on as a standard in the years to come. Maybe the next edition could encompass the post-2010 iPad/iPod/iPhone world that many aspire to join, but are interested in knowing where it came from.
"Return to the little kingdom" was originally written in 1984, and was the result of an invitation extended to author Michael Moritz to document the first ten years of the company. This means that there is a lot of detail about the setting up of the company in the book. This however, is important to understand the behemoth that has resulted.
Apple is a closed company. Its design and production is a mystery to the mere mortals that queue outside their stores for upgraded products. The genius of the company is that these upgraded products can embody development which otherwise would have been part of the background technology noise.
"Return to the Little Kingdom" is a little difficult to read in places where the story discusses the minutiae of a particular conversation or a part of the product lifeline that kept the company alive. The real interest, I suspect will be in the Epilogue which briefly looks at the world since 1984 and the ascendency of the ultimate smartphone - the iPhone.
It is a slight disappointment that the 2009 edition did not re-write the Apple story to add more balance to the time narrative across the book. With "RTTLK" Michael Moritz has written a very important book, that will be looked on as a standard in the years to come. Maybe the next edition could encompass the post-2010 iPad/iPod/iPhone world that many aspire to join, but are interested in knowing where it came from.
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Most Recent Customer Reviews
3.0 out of 5 stars
Ok, but too obsessed with their school days
This book is ok, but spends too much time on the school days, and thus takes too long to get the the interesting part; the birth of a wonderful and unusual multinational. Read more
Published on 10 Feb 2010 by Richard Pascoe
4.0 out of 5 stars
Apple in depth, right to the core
It is difficult to fully appreciate just how different and awkward early computers were to use. Linking bits together, typing code or running tapes to get it started and then being... Read more
Published on 1 Dec 2009 by Ymugmike
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