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Return to the Little Kingdom: Steve Jobs, the Creation of Apple, and How It Changed the World Hardcover – 29 Oct 2009


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Product details

  • Hardcover: 352 pages
  • Publisher: Overlook Press (29 Oct. 2009)
  • Language: English
  • ISBN-10: 1590202813
  • ISBN-13: 978-1590202814
  • Product Dimensions: 16 x 3.3 x 23.4 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 1,329,703 in Books (See Top 100 in Books)

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Review

'A fascinating story... succeeds handsomely in recounting how Steven Jobs and Stephen Wozniak... carved permanent niches for themselves in the history of the information revolution' -- New York Times. 'Meticulous... the fascination never flags' -- Washington Post. 'An intimate account of the company's rise backed by superb reporting and written at a cracking pace' -- Business Week. 'The Little Kingdom' [demonstrates] that the next best thing to living the American success story is reading about it' --Philadelphia Enquirer --This text refers to the Paperback edition.

Customer Reviews

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Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Craig Strong on 21 Mar. 2010
Format: Paperback
This book is very well written and easy to read. It's broken up into snippets of Apple and the founders. I found this an interesting read as it describes the origin of the creators and their mind set right back to their early school days and the environment around them at the time. Things are different in the world of computers now compared to then, but similar obstacles exist and it's interesting to see how the Apple set tackled them. If you are interested in Apple's products, founders, origins or even the brand this is a good read. If you're not, it might be a little to intense and you may find some of the content such as the early days tinkering within the school electronic labs a little too much depth on the subject.
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1 of 1 people found the following review helpful By P. N. Butterworth on 10 Nov. 2011
Format: Paperback Verified Purchase
A quality book about Steve Jobs covering all aspects of his life from early teens to eventual success with Apple 1 and a little beyond.
It is very well written in a professional manner and keeps you engrossed all the way through.
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Format: Hardcover Verified Purchase
I find it very interesting and think it tells us a little about the characters we have read about elsewhere and seen. I liked hearing about the very early days and the forming of the business and could imagine it growing into a company all around them. Tells us how the founders,Jobs and Wozniak went through school to starting up in 1976. Through the 1980s and covers more of the first twenty five years and expands on that. it seems to say to the reader that this is the first biography of these people who have given us so much fun today.
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5 of 7 people found the following review helpful By William Gc Roney on 2 May 2011
Format: Paperback
Of the great internet successes of the last thirty years, Apple is in the top three along with Google and Facebook. Depending on whom you talk to, Steve Jobs creator and single focus of the Apple business is either a cultist or a messiah. In the last three decades, he has built a company that dominates the smartphone, music and PC/laptop market. Only Microsoft is larger but doesn't have the breadth that Apple does.

"Return to the little kingdom" was originally written in 1984, and was the result of an invitation extended to author Michael Moritz to document the first ten years of the company. This means that there is a lot of detail about the setting up of the company in the book. This however, is important to understand the behemoth that has resulted.

Apple is a closed company. Its design and production is a mystery to the mere mortals that queue outside their stores for upgraded products. The genius of the company is that these upgraded products can embody development which otherwise would have been part of the background technology noise.

"Return to the Little Kingdom" is a little difficult to read in places where the story discusses the minutiae of a particular conversation or a part of the product lifeline that kept the company alive. The real interest, I suspect will be in the Epilogue which briefly looks at the world since 1984 and the ascendency of the ultimate smartphone - the iPhone.

It is a slight disappointment that the 2009 edition did not re-write the Apple story to add more balance to the time narrative across the book. With "RTTLK" Michael Moritz has written a very important book, that will be looked on as a standard in the years to come. Maybe the next edition could encompass the post-2010 iPad/iPod/iPhone world that many aspire to join, but are interested in knowing where it came from.
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