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Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, ‘rocketing’, to tackle the problem.
The first book to look in detail at innovation as a business–driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry’s – as well as unconventional sources such as theatre and comedy.
From the Inside Flap
David Nichols has written a practical guide to getting more, higher quality new ideas from all the resources you put into your innovation process. return on Ideas gives you tools, techniques and process to upgrade the way you tackle innovation, illustrated with examples from companies such as You! Sushi, Apple, Vodafone, Unilever, P&G, Danone, American Express and Ben & Jerry′s.
The book sets out why innovation funnels are stifling new ideas, and offers a new methodology, rocketing, to tackle the problem. This is laid out in practical terms covering:
- Simple Process: a four stage ′rocket′ approach that builds and improves on existing processes, rather than throwing them out
- Pragmatic Tools: for each stage simple, practical tools are given, with examples, for you to put to work immediately in your own company
- Pitfalls to Avoid: no process is flawless and the key innovation pitfalls are highlighted with simple avoidance techniques to help you stay on the path to great new ideas
Return on Ideas is an ideal accompaniment to the other brandgym books: the Brandgym, Brand Stretch, and Brand Vision, all by David Taylor.
Inside This Book
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Concordance
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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What Do Customers Ultimately Buy After Viewing This Item?
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51% buy the item featured on this page: Return on Ideas: A Practical Guide to Making Innovation Pay £22.94 |
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23% buy Brand Vision: How to Energize Your Team to Drive Business Growth £17.54 |
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15% buy The Brand Gym: A Practical Workout for Boosting Brand and Business £14.29 |
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10% buy Never Mind the Sizzle...Where's the Sausage?: Branding Based on Substance, Not Spin £5.97 |
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