The great anticipation with which I waited for the arrival of Rethinking the Region was matched only by my disappointment at its focus and take. Readers hoping for the defining treatise on New Regionalism will, like me, be sadly disappointed in this expensive collection of essays on southeastern England. Sure, there are some important jewels amidst the thick jargon and back patting, but those thirsting of the how's and why's of regionalism, particularly in the American tradition, will need to continue to look elsewhere for refreshment.