Rethinking Public Rel E2 Spin&Subs: Amazon.co.uk: MOLONEY: Books

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Review

'Kevin Moloney analyses the relations of PR propaganda and democracy with a very wide intellectual and professional horizon. The style of his text is clear ... even entertaining. All those who are in or close to the profession of public relations will read Moloney's book with enthusiasm' European Journal of Marketing, 2009

'Moloney's book is colourful and polemic, positioned as a project of 'PR watch'. He conveys something of a 'Niagara of spin' in his fast moving prose which makes extensive references to US sources on propaganda and public relations.' - Jacquie L’Etang, Department of Film and Media Studies, University of Stirling, UK

'Like Shakespeare’s Caesar, public relations ‘bestrides the world like a colossus’, and the wider world urgently needs a more mature understanding of what it really is. For this reason alone, Kevin Moloney’s thoughtful, balanced book deserves a large readership, certainly inside and, even more importantly, outside the public relations community. But there are other good reasons also. First of all, the author is extremely lucid; second, he does what many scholars should do but too often do not: propose realistic solutions as well as identify core problems and questions. Some of those solutions are far-reaching: all of them should be heard.' - Simon Moore, Associate Professor, Bentley College, Massachusetts, USA

--This text refers to an alternate Hardcover edition.

Review

'Kevin Moloney analyses the relations of PR propaganda and democracy with a very wide intellectual and professional horizon. The style of his text is clear ... even entertaining. All those who are in or close to the profession of public relations will read Moloney's book with enthusiasm' European Journal of Marketing, 2009 'Moloney's book is colourful and polemic, positioned as a project of 'PR watch'. He conveys something of a 'Niagara of spin' in his fast moving prose which makes extensive references to US sources on propaganda and public relations.' - Jacquie L'Etang, Department of Film and Media Studies, University of Stirling, UK 'Like Shakespeare's Caesar, public relations 'bestrides the world like a colossus', and the wider world urgently needs a more mature understanding of what it really is. For this reason alone, Kevin Moloney's thoughtful, balanced book deserves a large readership, certainly inside and, even more importantly, outside the public relations community. But there are other good reasons also. First of all, the author is extremely lucid; second, he does what many scholars should do but too often do not: propose realistic solutions as well as identify core problems and questions. Some of those solutions are far-reaching: all of them should be heard.' - Simon Moore, Associate Professor, Bentley College, Massachusetts, USA --This text refers to the Paperback edition.

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First Sentence
There is a strange consequence to using PR for communication in societies like ours. Read the first page

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Front Cover | Copyright | Table of Contents | Excerpt | Index