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Rethinking the Future: Rethinking Business Principles, Competition, Control and Complexity, Leadership, Markets and the World Paperback – 8 Oct 1998


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Rethinking the Future: Rethinking Business Principles, Competition, Control and Complexity, Leadership, Markets and the World + Revolutionary Wealth: How It Will Be Created and How It Will Change Our Lives + Future Shock
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Product details

  • Paperback: 288 pages
  • Publisher: Nicholas Brealey Publishing; New edition edition (8 Oct. 1998)
  • Language: English
  • ISBN-10: 1857881087
  • ISBN-13: 978-1857881080
  • Product Dimensions: 15.5 x 2 x 23.2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 708,226 in Books (See Top 100 in Books)

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Product Description

About the Author

Rowan Gibson is an independent business consultant who works in close cooperation with EURO RSCG - a global advertising agency network whose clients include Microsoft, Procter & Gamble, Compaq, BMW, and Philips. Visit Rowan Gibson's website at www.RethinkingGroup.com

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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By A Customer on 25 Aug. 2001
Format: Paperback
I'm currently doing my MSc thesis and I happen to chance upon this marvelous book. My research topics include extracts of strategic management and no doubt, the future of management in the 21st century. I was very impressed by the various authors' credentials and their superb management reasoning, I must admit. I will definitely get a copy of this book to call my own as the one I had currently belongs to the university's library. The book definitely did me a great job in enhancing my research analysis.
Adrian Chong - currently pursuing a Masters in the UK.
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2 of 2 people found the following review helpful By A Customer on 19 April 2001
Format: Paperback
I work in an a communications media organisation of around 500 people. One which has hierarchies, silos and, traditionally, a fairly rigid and territorial culture.
As we face real challenges in the changing communications landscape, all of the middle and junior management are being / have been sent recently on a leadership and change management course. We've followed this up with a sessions where around six groups of 10 of us have to face a major business issue that must be tackled to help us maintain a viable proposition to our client base.
Every time I finish a new chapter in this book I find it so insightful and relevant to our business situation - knocking down silos, developing capability, bulding customer value - that not only do I want to recommend it to my colleagues, it helps me focus on my own business planning. All extremely common-sensical and straightforward.
I'm going to recommend that it becomes standard reading for the leaders in our organisation.
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1 of 1 people found the following review helpful By A Customer on 21 Sept. 1997
Format: Hardcover
What happens when you have several great thinkers giving their thoughts about the future, each from their own perspertive? Shake and Blend their thinkings as contained in the book, and take them as ingradients for your own Re-Thinking, What do you get?

Starting from your own Current Reality (as a worker, supervisor, manager, CEO, Director, ...) what is your world view? Whatever world view, it contains two important aspects a) your understanding of Current Reality, made up of your conclusion of the Past, and b) your perception of the Future, consciously or unconsciously.

As a discipline, you write down your thoughts on the above, then you read the thoughts of various thinkers (in the book) on "Business, Principles, Competition, Control & Complexity, Leadership, Markets and the World".

The Thinkers are Charles Handy, Stephen Covey, Michael Porter, CK Prahalad, Gary Hamel, Michael Hammer, Eli Goldratt, Peter Senge, Warren Bennis, John Kotter, Al Ries & Jack Trout, Philip Kotler, John Naisbitt, Lester Thurow, Kevin Kelly.

Rethinking the Future (of your own), helps you to understand your Current Reality better. Without the later, which is actually more challenging and mysterious than the "Future", most people continues to live in illusion, fantasy, ideals, speculation or dream, forever floating in the cloud. It is the insights that you gain on your Current Reality that propel you to take effective steps towards the perceived Future.

By Andrew Wong

Organisation Observer and Thinker

Homepage : [...]
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1 of 1 people found the following review helpful By Marricke Gane on 28 July 2014
Format: Paperback
This book is so so so brilliant - Only God knows why I hadn't read it earlier. Have even ordered copies for friends! An excellent book.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 7 reviews
30 of 31 people found the following review helpful
A Review of Rethinking the Future 29 Feb. 2000
By Melanie Tucker - Published on Amazon.com
Format: Paperback
Rethinking the Future is a collection of interviews with experts who examine issues related to organizational change for the twenty-first century. The book contains a framework for creating the future in business, economics, and society in an environment of rapid change. The book has six sections with contributions from various writers as follows:
Rethinking Principles - Charles Handy, Stephen Covey Rethinking Competition - Michael Porter, CK Prahalad, Gary Hamel Rethinking Control & Complexity - Michael Hammer, Eli Goldblatt, Peter Senge Rethinking Leadership - Warren Bennis, John Kotter Rethinking Markets - Al Ries & Jack Trout, Philip Kotler Rethinking the World - John Naisbitt, Lester Thurow, Kevin Kelly
These thinkers present diverse views about key issues within their fields at the dawn of the 21st century. There are some common themes. Technology is viewed by all as the catalyst for the rapid rate of change. The widespread availability of technology has led to the democratization of information throughout the workplace. The world's leading nations in the east and the west are experiencing a shift to a knowledge-based economy requiring knowledge workers. These knowledge workers must be highly educated and possess technology skills. Another theme with strong consensus is the notion that the path to the future won't be found by implementing models and strategies that have been successful in the past.
Technology has facilitated the globalization of the world economy. This trend has forced business to rethink itself in terms of competition, markets, and trade. Convergence within and between industries will continue. This is evidenced by project or product based alliances. The goal of business is the satisfaction of customer needs. The informed customer is demanding a higher level of products, services, and satisfaction.
The 21st century leader has a responsibility to generate intellectual capital within the organization. The leader focuses the company on its purpose and principles. The leader's key obligation is to articulate vision and lead by example.
This selection is engaging reading. Gibson provides us with a wide lens to view many pictures of the future. He showcases a group of specialists from different fields. Rethinking the Future dispels the myth that the future can be easily predicted.
Melanie Tucker Pepperdine University Doctoral Student Educational Technology
The title should be different... 9 Jan. 2013
By I. Moreno - Published on Amazon.com
Format: Paperback Verified Purchase
One of the best books I have ever read.
Since it was wrtitten about 16 years ago - I didn't know what the book will be like.
the outcome is - It actually makes you rethink past, present and future.
1 of 2 people found the following review helpful
Worth taking time off to read!! 12 Nov. 2003
By Mohan Babu K - Published on Amazon.com
Format: Paperback
Every once in comes a book packed with ideas, and this is definitely one of them. Although many of the authors/thinkers interviewed kept referring back to their previous works -- which had made them famous in the first place - this collection of interviews and essays is definitely worth reading.
To get a big group of business hall-of-famers together in one work is an achievement in itself. Kudos to Rowan Gibson for making this happen.
7 of 13 people found the following review helpful
Rethinking your own Future 21 Sept. 1997
By A Customer - Published on Amazon.com
Format: Hardcover
What happens when you have several great thinkers giving their thoughts about the future, each from their own perspertive? Shake and Blend their thinkings as contained in the book, and take them as ingradients for your own Re-Thinking, What do you get?

Starting from your own Current Reality (as a worker, supervisor, manager, CEO, Director, ...) what is your world view? Whatever world view, it contains two important aspects a) your understanding of Current Reality, made up of your conclusion of the Past, and b) your perception of the Future, consciously or unconsciously.

As a discipline, you write down your thoughts on the above, then you read the thoughts of various thinkers (in the book) on "Business, Principles, Competition, Control & Complexity, Leadership, Markets and the World".

The Thinkers are Charles Handy, Stephen Covey, Michael Porter, CK Prahalad, Gary Hamel, Michael Hammer, Eli Goldratt, Peter Senge, Warren Bennis, John Kotter, Al Ries & Jack Trout, Philip Kotler, John Naisbitt, Lester Thurow, Kevin Kelly.

Rethinking the Future (of your own), helps you to understand your Current Reality better. Without the later, which is actually more challenging and mysterious than the "Future", most people continues to live in illusion, fantasy, ideals, speculation or dream, forever floating in the cloud. It is the insights that you gain on your Current Reality that propel you to take effective steps towards the perceived Future.

By Andrew Wong

Organisation Observer and Thinker

Homepage : [...]
0 of 3 people found the following review helpful
Muy Bueno 24 April 2001
By Gonzalo - Published on Amazon.com
Format: Paperback
Este debe ser uno de los libros más interesantes que he leido. Lo recomiendo tanto para alumnos de econonomía como para ejecutivos de areas similares. Concentra a grandes autores del area producción y economía, de los cuales destaco Goldratt. Realmente es excelente el libro.
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