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Rethinking Business Anthropology: Cultural Strategies in Marketing [Hardcover]

Alf H. Walle

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Table of Contents

Preface Business Anthropology, Indigenous Views, and Sustainability 1. The Maturity of Business Anthropology: Policy and Strategy in a Global Age 2. Business Anthropology and a Little Glass of Rum 3. Moving Towards a Macro and Sustainable Focus Pioneering Ideas 4. Friedrich Hegel and the Concept of Culture 5. Social Structuralism vs. Mental Structuralism 6. Existentialism to Postmodernism: Alternatives to Structural Analysis 7. Marxist Theory and Business Anthropology Anthropological Perspectives in Cultural Analysis 8. Studying Cultures at a Distance 9. Myths, Symbols, and Business Anthropology 10. Archetypes and Business Strategies 11. The Price of Fame: Business Anthropology Looks at Dysfunction Business Anthropology in the Developing World 12. Tribal Management in an Evolving World 13. Negotiating with Indigenous People 14. Substantive Paradigms and Business Anthropology 15. Strategies of Empowerment Epilogue Appendix Business Anthropology: An Overview by Dr. Robert Guang Tian Index

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