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Rethink Redesign Reconstruct: How Top Designers Create Bold New Work by Reinterpreting Orignal Designs Hardcover – 25 Jun 2004

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About the Author

Mark Wasserman co-founded Plinko, a San Francisco graphic design shop, with his wife in 1997. The firm's eclectic client list includes everyone from Aquarius Records and to Business 2.0 and Bind Networks.

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Most Helpful Customer Reviews on (beta) 12 reviews
7 of 7 people found the following review helpful
Totally reinvents the 'redesign' genre of design books 30 Sept. 2004
By Iconophoric - Published on
Format: Hardcover
If design books have one general fault, it is failing to keep up with the curve, the leading edge of graphic design. Things change so quickly. The subgenre of redesign books has been among the worst offenders in this area. That's because many have been content to take 15 year old designs and reconfigure them for today, in the process inadvertently passing off more or less standard results as special work. This book is a total break with this lazy tradition of contrasting your father's design and your own generation's. It does that by picking relatively recent designs for "what if" rethinking. The results play out as mind-blowing re-envisionings of already edgy design. To me that's what sets this book apart: the pieces being redesigned aren't ancient, they aren't the least bit stodgy. In most cases, the originals up for redesign could probably themselves have appeared in fairly recent design annuals, and may have, in many instances.

Rethink Redesign Reconstruct is a fresh, exciting book that stands out in a genre of the design book field that has settled into a comfortable rut. I would call it a definite must have among current design books.
2 of 2 people found the following review helpful
great idea, inspiring work 25 Jun. 2004
By R. Raye - Published on
Format: Hardcover
The best part about this book is the interviews done with each designer, revealing aspects of their personality that often doesn't come through in their professional work. Not just another pretty picture book. For the most part the book highlights an Interesting international selection of design studios/people doing influential work. My only real criticism lies with the "chunky" design layout of the book, Hoping for a "Rethink 2" sequel.
1 of 1 people found the following review helpful
Awesome Book 11 Mar. 2008
By CT - Published on
Format: Hardcover
I highly recommend this book for your library. As a graphic design student, it helps me prepare myself for what my competition will be. I love how it shows the original piece and re:designs from other designers. The interviews are so captivating it is hard for me to look at just the piece alone without reading the interview. It will help you become a stronger designer, and as a student, it will help you become less intimidated. Great book!!!
3 of 4 people found the following review helpful
fantastic 21 July 2004
By M Cassidy - Published on
Format: Hardcover
please someone give me more like this!

great designs are all good but its the commentry that makes this standout... fantastic stuff...
So far so good... 6 May 2007
By S. Phung - Published on
Format: Hardcover Verified Purchase
I work as a designer myself in an advertising agency and have only had this book for a short time, but really enjoy looking and reading through it. It has givien me inspiration and motivation in my own work. Also it has been a good way of seeing how other designers and artist percieve the same idea or concept. This book is great for anyone who wants to see or learn how other designers work, it's a good motivational tool.
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