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Retail Marketing [Paperback]

P. Mcgoldrick (Author)

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Product details

Paperback: 672 pages
Publisher: McGraw-Hill Higher Education; INTSTDT edition (4 July 2002)
Language English
ISBN-10: 0077092503
ISBN-13: 978-0077092504
Product Dimensions: 24.4 x 18.8 x 4.1 cm

Average Customer Review: 4.0 out of 5 stars See all reviews (4 customer reviews)

Amazon Bestsellers Rank: 171,101 in Books (See Top 100 in Books)
- #27 in Books > Business, Finance & Law > Management > Sales & Marketing Management

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Product Description

The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management. The text retains the analytical and scientific approach to the strategies within retail marketing, but also emphasises the vital role of flair and creativity. Current and emerging techniques are analysed, but no universal solutions are prescribed. The approach is to encourage students to develop their own frameworks and guidelines for the effective analysis of retailing problems.

This revision has been significantly expanded and restructured to assist students in their understanding of retail marketing today.

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3 of 4 people found the following review helpful

The only retail text book you will need!! 29 Aug 2006

By S. Myers

Format:Paperback

I was taught by Professor Peter McGoldrick and his book covers absolutely everything you need as a retail marketing student in an easy-going manner which typically personifies him; it is extremely thorough but stimulating reading with some first-class case studies.

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3 of 4 people found the following review helpful

Essential Book 24 Mar 2006

By S. Sukumar

Format:Paperback

As a Retail Marketing student, I have come accross many texts about Retail and Marketing but this one is outstanding. It's a useful book to have on your self. If there's a topic you need to know related to retail, it will be covered fully in this book! Easy to read and not longwinded like some other textbooks. Buy!

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5 Star 23 Jan 2012

By alison

Format:Paperback

i received the book within a week and the book is really new as stated. highly recommended! going to recommended the user to my friends.

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