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Retail Marketing Management Paperback – 4 Nov 2002

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Frequently Bought Together

  • Retail Marketing Management
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  • Retailing: An Introduction
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Total price: £113.57
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Product details

  • Paperback: 472 pages
  • Publisher: Financial Times/ Prentice Hall; 2 edition (4 Nov. 2002)
  • Language: English
  • ISBN-10: 0273655116
  • ISBN-13: 978-0273655114
  • Product Dimensions: 2.5 x 18.4 x 24.1 cm
  • Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 480,125 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

This, the second edition of Retail Marketing Management, is one of the few retail marketing textbooks that fully integrates retailing and marketing.

Retail Marketing Management

provides up-to-date coverage of key marketing applications for retail management, marrying the traditional retail marketing theory with the newer retail concepts.

Key features:
  • A clear and accessible writing style.
  • Learning objectives, illustrations, examples, mini case studies and revised revision questions.
  • A coherent structure, which provides a logical overview of the development of a retail marketing management strategy.

This edition also has expanded coverage of:

  • The retail marketing mix, with a chapter on each area
  • Retail marketing planning.
  • Retail marketing environment and retail communications.
  • Segmentation and positioning.
  • Electronic retailing
  • International aspects of regulation, control, concessions and particular consumer markets.
  • Merchandising and floor plans, with floor plan illustrations.

Retail Marketing Management will be invaluable for students of retail marketing and retail marketing management at undergraduate level, as well as those studying retailing, retail studies and retail management at undergraduate level. HND students of Retail Marketing will also find the text useful.

David Gilbert is a Professor of Marketing at the Surrey European Management School, University of Surrey.

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Format: Paperback
So basic it provides practically no purpose. So little information is offered on marketing that it starts going on about other disciplines instead. It's almost as if the author has no real interest in the subject. I also learned a key lesson when buying books; check when it was written. This was written in 1999. A lot has happened since 1999, and we're no longer at 'The internet can also be an interesting way to make people aware of your business' stage. When it does talk about marketing strategy, there is pretty much zero real information on creating one, but instead several pages about what will happen if you don't have one. ('People won't hear about your business') If you've just left secondary school, managed to get a 'job', mummy dropped you off with some sandwiches she made, and they were nice, but you found all the computers, people and the big words they used a little overwhelming, this is the perfect book for you.
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Most Helpful Customer Reviews on (beta) 1 review
1 of 9 people found the following review helpful
Truly Marketing Retail Focussed Book with Many Examples 1 Nov. 1999
By A Customer - Published on
Format: Paperback
Has a lot of good concepts and examples for use in assignments and seminars
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