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Review
"Good buyers who can build the perfect product range for their market are always in demand... This book will make an important contribution to the better understanding of any buyer's work, making it essential reading for all executives." John Hoerner, Chief Executive, The Arcadia Group
Product Description
For any retailer, the acquisition of the right stock at the right price at the right time is crucial to the economic well-being of the business. This completely revised and updated book is the third title in this new series of management guides for the retail sector published in association with the British Shops and Stores Association. It covers every aspect of the all-important buying function. It is packed with case histories and performance tips and will be exceptionally valuable to everyone in the industry with some responsibility for buying. Subjects covered include: planning the budget; planning the structure of the merchandise range; developing the product and brands; sourcing and buying the product; presenting and promoting products profitably; and, improving buying performance.
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22 of 23 people found the following review helpful
Format:Paperback
This is a great introduction to the art of purchasing.Covering areas such as Planning a budget,structuring the merchandise,developing product and brands,sourcing,presenting and improving overall buying performance.An easy to grasp piece of literature with insightful case studies.A must for anyone with a vested interest in this area.Recommended to experienced purchasers also.Great value
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