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Product Description
Product Description
In this practical, how–to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top–notch customer service, and earn customer loyalty. Discover how to:
- Launch a successful independent retail business
- Create a Web site that shines
- Connect with customers and increase sales
- Handle legal and accounting issues
- Design stores that really work
- Practice the 10 keys to retail selling
- Use management practices proven in the trenches
- Make visual merchandising work for you
Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies!
Note: CD–ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.
From the Back Cover
Get your business off the ground with a killer brand and get the sales you want!
It′s a great time to be an independent retailer! Whether you′re a novice or seasoned professional, this practical how–to guide shows you how to start and run your business in today′s marketplace — from your original dream and the day–to–day operations to establishing a connection with customers and increasing your sales, both on the Web and at a brick–and–mortar shop.
Get lessons from real–life experience — the author shares his expertise in retail business (from his mistakes to his triumphs) and reveals what it takes to be successful
Master all the basics of launching and growing a retail business — from writing a business plan and finding a great location to hiring and keeping great staff
Meet and exceed the expectations of today′s consumer — discover how to create positive shopping experiences, provide top–notch customer service, and earn customer loyalty
Spread the word without going broke — find out how to differentiate your business, generate word–of–mouth advertising, and plan effective sales and promotions
Bonus CD Includes
Forms, templates, and samples to simplify your business, from managing employees and inventory to tracking financial performance, creating sales and marketing tools, and adding signage to your store
See the CD appendix for details and complete system requirements.
Open the book and find:
The 10 keys to retailing success
How to design stores that work
Where and how to buy merchandise
The best ways to make your business memorable
Expert tips for building your Web site and selling online
Advice for handling legal and accounting issues
In–the–trenches, proven management practices
A crash course in the art of selling
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Customer Reviews
The US bias is an issue though, if you are looking to open a store in the UK then the UK-written how-to 'Smart Retail' is much the better choice. The publishers really should consider producing a UK version of Segal's book.
Listmania!
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