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Responsible Business: How to Manage a CSR Strategy Successfully [Hardcover]

Manfred Pohl , Nick Tolhurst
2.0 out of 5 stars  See all reviews (1 customer review)
RRP: 25.99
Price: 21.46 & FREE Delivery in the UK. Details
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Book Description

26 Mar 2010
Corporate Social Responsibility, Sustainability and Corporate Citizenship are now essential elements of modern business. Responsible Business is a vital "how to" guide providing information on all aspects of the CSR process. This highly accessible book is full of insights from those responsible for implementing CSR strategy inside companies – whether as CSR managers or at top management level – with coverage of all the important aspects of CSR – from what a sustainability manager′s job involves, how to handle stakeholder dialogue, supply chain management to auditing, CSR and the law, and communicating CSR. Divided into bite–size easy–to–read chapters complete with practical checklists or "dos and don′ts", Responsible Business provides perspectives across different industries and sectors from running micro–finance at an international banking group to CSR in small companies as well as personal insights into a CSR manager′s role in the automotive sector, the IT sector, the hotel business and many more. "If CSR is ever to happen in real time, it will be in the corporate trenches, honed by managers driving CSR beyond academic ideal to practical workplace results. This new book from Europe′s ICCA has it all in one place. A brilliant display of actual corporate accomplishments, workable tools, and organisational work–around strategies. Real stuff by real professionals." — William C. Frederick, author of Corporation, Be Good! The Story of Corporate Social Responsibility "The work of Nick Tolhurst and the ICCA in this publication and beyond is vital to the field of CSR, as well as to the interdisciplinary fields and sectors that it affects in the private sector, public sector and civil society. I suggest this book become required reading for each sector." —Mark C. Donfried, Director and Founder, Institute for Cultural Diplomacy

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Responsible Business: How to Manage a CSR Strategy Successfully + The Age of Responsibility: CSR 2.0 and the New DNA of Business
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Product details

  • Hardcover: 368 pages
  • Publisher: John Wiley & Sons; 1 edition (26 Mar 2010)
  • Language: English
  • ISBN-10: 0470712422
  • ISBN-13: 978-0470712429
  • Product Dimensions: 23 x 15 x 3 cm
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 986,445 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

I am a writer, consultant, journalist educator and commentator in the field of Coroprate Social Responsibility, Development, globalisation and corporate citizenship.

My books include:
Responsible Business - How to Manage a CSR-Strategy Successfully (Also now in Thai)

The A to Z of CSR (now in paperback, Korean and Spanish versions)

The ICCA Handbook of Corporate Social Responsibility

The World Guide to Corporate Social Responsibility (Now out in Paperback)

Feel free to contact me regarding any of my publications - feedback always welcome! nick.frankfurt (at) googlemail.com

Product Description

Review

‘ This book provides practical help for those responsible for implementing CSR strategy .’ (Strategy Magazine, October 2010).

From the Back Cover

Corporate Social Responsibility, Sustainability and Corporate Citizenship are now essential elements of modern business. Responsible Business is a vital "how to" guide providing information on all aspects of the CSR process. This highly accessible book is full of insights from those responsible for implementing CSR strategy inside companies – whether as CSR managers or at top management level – with coverage of all the important aspects of CSR – from what a sustainability manager′s job involves, how to handle stakeholder dialogue, supply chain management to auditing, CSR and the law, and communicating CSR. Divided into bite–size easy–to–read chapters complete with practical checklists or "dos and don′ts", Responsible Business provides perspectives across different industries and sectors from running micro–finance at an international banking group to CSR in small companies as well as personal insights into a CSR manager′s role in the automotive sector, the IT sector, the hotel business and many more. "If CSR is ever to happen in real time, it will be in the corporate trenches, honed by managers driving CSR beyond academic ideal to practical workplace results. This new book from Europe′s ICCA has it all in one place. A brilliant display of actual corporate accomplishments, workable tools, and organisational work–around strategies. Real stuff by real professionals." — William C. Frederick, author of Corporation, Be Good! The Story of Corporate Social Responsibility "The work of Nick Tolhurst and the ICCA in this publication and beyond is vital to the field of CSR, as well as to the interdisciplinary fields and sectors that it affects in the private sector, public sector and civil society. I suggest this book become required reading for each sector." —Mark C. Donfried, Director and Founder, Institute for Cultural Diplomacy

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0 of 1 people found the following review helpful
2.0 out of 5 stars Patchy collection without theme or principles 13 Mar 2011
By Jezza
Format:Hardcover
There is a important debate to be had about the role of Business in general, and corporations in particular, in the transformation to a more sustainable society.

Sadly, those interested in this debate will find not much of relevance in this collection of essays. As the introductory chapter says, "...it unashamedly steers clear of most of the theories and academic debates surrounding the subject." Rather, it is aimed at those who "...are looking to pursue a career in a CSR-related field" and "deals with the nuts and bolts of how to run a CSR strategy successfully".

There's a reasonable chapter on how the German stakeholder capitalism model works that would be useful to those who don't know anything about it. Other chapters cover things like how to run a company volunteering programme, or the benefits of sports sponsorship. There is a more reflective chapter on the evolution of CSR which gets close to asking what it is actually for.

Ultimately, though, this is a book for those who do believe that corporations, with a little prodding from the right kind of CSR professional, can be and do good. There's not much reflection on what it means for a corporation to be 'responsible'; RBS gets several positive mentions because it lends money to some renewable energy projects. The word 'tax' appears only once, in the context of a suggestion that filing online might save carbon emissions.
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