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Responsible Business: How to Manage a CSR Strategy Successfully Hardcover – 26 Mar 2010


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Responsible Business: How to Manage a CSR Strategy Successfully + The Age of Responsibility: CSR 2.0 and the New DNA of Business
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Product details

  • Hardcover: 368 pages
  • Publisher: John Wiley & Sons; 1 edition (26 Mar 2010)
  • Language: English
  • ISBN-10: 0470712422
  • ISBN-13: 978-0470712429
  • Product Dimensions: 23 x 15 x 3 cm
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 902,304 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

I am a writer, consultant, journalist educator and commentator in the field of Coroprate Social Responsibility, Development, globalisation and corporate citizenship.

My books include:
Responsible Business - How to Manage a CSR-Strategy Successfully (Also now in Thai)

The A to Z of CSR (now in paperback, Korean and Spanish versions)

The ICCA Handbook of Corporate Social Responsibility

The World Guide to Corporate Social Responsibility (Now out in Paperback)

Feel free to contact me regarding any of my publications - feedback always welcome! nick.frankfurt (at) googlemail.com


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0 of 1 people found the following review helpful By Jezza on 13 Mar 2011
Format: Hardcover
There is a important debate to be had about the role of Business in general, and corporations in particular, in the transformation to a more sustainable society.

Sadly, those interested in this debate will find not much of relevance in this collection of essays. As the introductory chapter says, "...it unashamedly steers clear of most of the theories and academic debates surrounding the subject." Rather, it is aimed at those who "...are looking to pursue a career in a CSR-related field" and "deals with the nuts and bolts of how to run a CSR strategy successfully".

There's a reasonable chapter on how the German stakeholder capitalism model works that would be useful to those who don't know anything about it. Other chapters cover things like how to run a company volunteering programme, or the benefits of sports sponsorship. There is a more reflective chapter on the evolution of CSR which gets close to asking what it is actually for.

Ultimately, though, this is a book for those who do believe that corporations, with a little prodding from the right kind of CSR professional, can be and do good. There's not much reflection on what it means for a corporation to be 'responsible'; RBS gets several positive mentions because it lends money to some renewable energy projects. The word 'tax' appears only once, in the context of a suggestion that filing online might save carbon emissions.
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