Resistance is Useless: The Art of Business Persuasion
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Review
"...This is a true book of inspiration…Compelling and fun to read …" (PS Advisor, 1 April 2003)
Review
"...This is a true book of inspiration…Compelling and fun to read …" (PS Advisor, 1 April 2003)
Inside This Book
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Most Helpful Customer Reviews
8 of 8 people found the following review helpful
Format:Paperback
This is the best sales book I have ever read and I can see many of my own faults in what he discribes. He gets across in a readable and funny way the art of good selling and customer care. The chapters are short enough to dip into and I never read this book with out laughing.
If you only read one sales book in your entire life make sure it is this one.
What we realy need is this book on tape!
5 of 5 people found the following review helpful
Format:Paperback
I love this book. It's written by a man who learned how to sell stuff in the school of hardknocks. Plus it's "laugh out loud" funny!
That said, if you only go for the research-based sales books, like Cialdini's Influence (another must-have book) and SPIN Selling you might be nervous about getting this book.
Don't be!
I urge you to buy it anyway! This stuff works! You don't need loads of research and reams of data to prove it - just try it out and see for yourself!
6 of 7 people found the following review helpful
Format:Paperback
Business and sales books are usually boring and it's a major achievement if you've managed to finish reading some of them. Not so this one! Apart from being very informative it is also very entertaining. I had some good laughs while reading this book to and from work and people on the bus must have often wondered what I had for breakfast. It's obvious that Geoff had a lot of experience dealing with people and he's got some hilarious tales to tell. I was actually brought to this book after reading his other book "Go it alone", which deals with the subject of self-employment. I bought this one simply because it is so much fun reading Geoff's slant on things. He does however go on a bit some times but the humour well compensates for it. Keep'em coming Geoff ...
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Most Recent Customer Reviews
Informative and highly amusing.
I was recommended Geoff Burch's books by someone who had been to see one of his presentations and raved about him as a speaker so I bought a copy of "Resistance is Useless". Read more
Published on 12 Dec 2007 by Gems
Utterly brilliant
I have to say I was quite surprised to find that someone didn't like this book!? Mr Rowland you must be completely lacking a sense of humour! Read more
Published on 12 Dec 2007 by Steve Lauder
I bet you could not read it without at least smiling!
Read it on a plane or a train and the person in the seat next to you will wonder what you are on. Laughing whilst you read a business book, that must be almost unheard of, and... Read more
Published on 23 Oct 1999 by dneath@purplenet.co.uk
The most humourous sales text book I have read.
Mr Burche gets his point over in a very funny book. Whilst learning much about the rights and wrongs of selling approach, applicable to most sectors, the book is a good read. Read more
Published on 7 Jun 1999
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