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Reshaping Strategy [Paperback]

Marc Sniukas

Price: £49.00 & FREE Delivery in the UK. Details
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Book Description

16 Jun 2010
Strategy as practiced by companies today has many flaws. "Reshaping Strategy" offers a new perspective, new tools and ideas on how to address strategic issues for enabling new growth by developing fresh answers to the classic questions in strategy: what business are you in, who is your customer, and how to organize to fulfill customers' needs? The book features three main parts: Part 1 gives an overview of the current literature on the content and process of strategic management in general, followed by criticism in regard to the content, process, and tools used today. Part 2 gives a definition, as well as a detailed description of the content, process and context of strategic innovation. Furthermore it offers tools for assessing the innovativeness of strategies and a framework for thinking through the various issues involved in strategic innovation. Part 3 focuses on managerial implications. Each chapter contains not only practical advice on how to develop innovative strategies, but offers summaries, along with trigger questions to gain new insights and help challenge managers' and companies' mental models.

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About the Author

Marc is a senior consultant at Doujak Corporate Development, where he leads international client engagements on strategy, innovation, change and leadership across a wide range of industries. He has worked in Europe, the US, Canada, Latin America, the Middle East, Asia and South Africa. Find out more and read his blog at www.sniukas.com.

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Amazon.com: 5.0 out of 5 stars  2 reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars This book saves you time and money!!!! 19 July 2010
By Georg Stampfl - Published on Amazon.com
The author explores in a comprehensive and detailed manner a rather new field in strategic management: strategic innovation. The book gave me a great overview of existing tools with high practical relevance and therefore helped me to save a lot of time and money: I just did not need to buy and read those many books, articles etc.!!! The summary questions provided in the book are very helpful as they address exactly the aspects to consider when "rethinking" a company's strategy and they sparked my creativity in strategic thinking!
5.0 out of 5 stars Great book 18 July 2010
By Martin Fanghanel - Published on Amazon.com
It's a well written book, easy to read, with a great interest in the strategy innovation area.
It combines well the best theories with some useful tools to put those theories into practice. This book also is manual for strategists as it brings together all of the past and current thinking related to strategy. It is a worthwhile read. I recommend it.
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