- Paperback: 336 pages
- Publisher: Financial Times/ Prentice Hall; 2 edition (27 Jun 1997)
- Language English
- ISBN-10: 0273620525
- ISBN-13: 978-0273620525
- Product Dimensions: 23.1 x 15.5 x 2 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 493,134 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
Research Methods for Leisure and Tourism, second edition, is a complete guide to practical research in the leisure and tourism sector. This best selling text has been completely revised and updated for it's second edition. All the changes in this sector over the last four years have been documented to produce an up-to-date reference source. This includes new material examining both statistical methods and research ethics together with the Windows version of SPSS. As a practical hands-on guide, Research Methods for Leisure and Tourism is essential reading for all students and leisure managers evaluating and planning the services they offer.
From the Author
Contents
The second edition of this book has been entirely revised and updated, with new sections on statistical analysis and research ethics and with the chapter on SPSS updated to ‘Windows'. Questions, exercises and further reading are included for each chapter. Contents: 1. Introduction: the what, why and who of leisure and tourism research; 2. Approaches to leisure and tourism research; 3. Starting out: research plans and proposals; 4. The range of research methods; 5. Reviewing the literature; 6. Secondary data: sources and analysis; 7. Observation; 8. Qualitative methods ; 9. Questionnaire surveys; 10. Questionnaire design; 11. Research practice ; 12. Sampling; 13. Survey analysis; 14. Statistical analysis; 15. Preparing a research report.
The second edition of this book has been entirely revised and updated, with new sections on statistical analysis and research ethics and with the chapter on SPSS updated to ‘Windows'. Questions, exercises and further reading are included for each chapter. Contents: 1. Introduction: the what, why and who of leisure and tourism research; 2. Approaches to leisure and tourism research; 3. Starting out: research plans and proposals; 4. The range of research methods; 5. Reviewing the literature; 6. Secondary data: sources and analysis; 7. Observation; 8. Qualitative methods ; 9. Questionnaire surveys; 10. Questionnaire design; 11. Research practice ; 12. Sampling; 13. Survey analysis; 14. Statistical analysis; 15. Preparing a research report.
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Customer Reviews
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback
This is a clear and concise look at the market research methods that are commonly used, as well as the pitfalls that are often encountered. Sadly many of the examples it presents are based on hypothetical data which, although it gives you and outline does not create as clear a picture of the industry as might be hoped. It is however well referenced with further reading at the end of each section. This is a particularly good book for people with no formal market research background.
Format:Paperback
This book was the core text to my course module on leisure research methods. It was very easy to read and learn about new methods and terms that I was previously unfamiliar with. I would reccommend this text to individuals approaching research (leisure in particular) for the first time as it was highly informative but may not contain sufficient examples or detail for research 'experts' or thse that have previously investigated research at an earlier stage. Overall though, if you need to learn about this topic and have no previous experience, this is the perfect book to ease you into it.
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