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Product Description
Product Description
Now in its fourth edition, Research Methods for Leisure and Tourism has quickly become the ultimate reference text for both students undertaking academic research and practising managers.
This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with in-depth step-by step guidance through research software including Excel, SPSS and NVivo.
From the Back Cover
Now in its fourth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers.
This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo.
Key features
- Coverage of both qualitative and quantitative research methods, ensuring a balanced analysis
- Practical guidance on conducting research and writing reports, showing you the ‘how’ as well as the ‘what’
- Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project
- International case studies and extensive examples from the leisure and tourism literature
- Questions, exercises and further reading for each chapter
New to this edition
- The fourth edition has been fully updated throughout and includes three new chapters:
- Research ethics
- The case study method
- Experimental methods
- For the analysis of survey data, a new spreadsheet (Excel) analysis section on is included in addition to SPSS, which is updated to version18,
- For qualitative data analysis, the guide to NVivo software (previously Nu*DIST) is updated to version 8.
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