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Research Methods for Business Students has guided hundreds of thousands of student researchers to success in their research proposals, projects and dissertations.
So, if you're thinking . . .
'How do I choose my topic?'
'I'm confused by all these different philosophies'
'I've got my data; what do I write first?'
. . . then, open this book to read:
Don’t forget to visit www.pearsoned.co.uk/saunders where you can get online tutorials on research software, such as SPSS and NVivo, and can search the internet more efficiently and effectively with our Smarter Online Searching guide!
Start your project with confidence and complete it with success!
Mark Saunders is Professor of Business Research Methods at The School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former principal lecturers, Gloucestershire Business School, University of Gloucestershire.
Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.
I used this book to review ahead of writing my thesis. I used this consistently throughout the process, and could nit have completed without this book. Read morePublished 3 months ago by JC