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Research Methods for Business Students [Paperback]

Mark Saunders , Adrian Thornhill , Philip Lewis
4.6 out of 5 stars  See all reviews (41 customer reviews)
Price: £45.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Book Description

2 April 2009 0273716867 978-0273716860 5th

A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.

The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the ‘student choice’ and run-away market leader.

The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.

The following online resources support the text:

  • For Students: self-assessment questions, glossary, revision “flashcards”, tutorials for SPSS and NVivo, plus Smarter Online Searching Guide
  • For Instructors: teaching manual, powerpoint slides, testbank

 


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Product details

  • Paperback: 635 pages
  • Publisher: Pearson Education; 5th edition (2 April 2009)
  • Language: English
  • ISBN-10: 0273716867
  • ISBN-13: 978-0273716860
  • Product Dimensions: 19.5 x 2.4 x 26.5 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (41 customer reviews)
  • Amazon Bestsellers Rank: 13,847 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Authors

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Product Description

From the Back Cover

Through the course of five editions, Research Methods for Business Students has guided hundreds of thousands of student researchers to success in their research proposals, projects and dissertations.

So, if you're thinking ΠK

"How do I choose my topic?"

" I'm confused by all these different philosophies"

" I've got my data; what do I write first?"

ΠK then, open this book to read:

* Regular checklists and ЧProgressing your Research ProjectШ sections to give you step-by-step practical guidance on the process

* A glossary of clear definitions of over 400 research terms

* Cases and examples of student projects and academic research to show you how itЦs done

* Detailed chapters on choosing your topic, reviewing the literature,  understanding philosophies, research design, access and ethics, data collection and analysis, and writing and presenting

And, at www.pearsoned.co.uk/saunders, you can get online tutorials on research software, such as SPSS and NVivo. Plus, search the internet more efficiently and effectively with our Smarter Online Searching guide!

Start your project with confidence and complete it with success.

About the Author

Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

4.6 out of 5 stars
4.6 out of 5 stars
Most Helpful Customer Reviews
20 of 20 people found the following review helpful
4.0 out of 5 stars Invaluable for writing you dissertation 19 Oct 2001
Format:Paperback
This is an invaluable resource when it comes to writing your dissertation. Although in some points it is heavy going, it does set out some clear ideas and help you to filter through all of your possible options. Enables to streamline all thought processes.
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8 of 8 people found the following review helpful
By A Customer
Format:Paperback
I have to return to University in 6 months and start my Honours Project (Dissertation). This book is giving me confidence and easy to follow guidence. (Of course check other books out and see what is best for you). I will be recommending this book to my friends.
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12 of 13 people found the following review helpful
5.0 out of 5 stars The best just got better... 30 Aug 2006
Format:Paperback
Having used the previous edition for a number of years in postgraduate study, I really didn't think it could be bettered. The great news is it has!

This new edition is a 'must-buy' book for any business student, whether they be undergraduate or postgraduate. Actually, it seems a shame to restrict the recommendation to business students, as most students of the social sciences would find it useful.

What's added enormously to this edition is the inclusion of loads more explanatory diagrams and computer screen-shots. Additionally, there are plenty of step by step examples of the application of theory. I've struggled with statistics despite reading numerous books and playing with very clever software. This book however has sorted me out. It's worth the money for that single chapter alone.

I know many of us students are hard up... but buy it! It's great to have around, rather than hoping the library has it!
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Most Recent Customer Reviews
5.0 out of 5 stars Recommended
Great book easily understood and can get a lot of quotes for dissertation. Highly recommended excellent content very easy reading
Published 1 month ago by Suz
5.0 out of 5 stars Summary of Business Research Methods (Fifth Edition):
All,

Nearing the end of an MBA is always a challenge with one last push required. The fifth edition of the book gets you over the line!!!! Read more
Published 2 months ago by David
5.0 out of 5 stars amazing study aid
this book is amazing for helping with where to start with research for your assignments. it also has a great section on referencing and is really good as a full read or grabbing... Read more
Published 3 months ago by DAN
4.0 out of 5 stars Clear and concise
It is clearly written and helped me a lot when designing my research instrument. It has a comprehensive index and is locially structured.

I would buy it again.
Published 4 months ago by AnnaSoph
5.0 out of 5 stars good research methods book
was a must read for our research methods class (by mark saunders, of course) the book was very very helpful when writing my dissertation - would recommend to get it!
Published 5 months ago by Clara Mayer
4.0 out of 5 stars Clean and Compact
The book upon delivery was compact and clean. the content was very helpful as it gave a valid insight on how to appraoch my dissertation.. Read more
Published 6 months ago by Seunty
5.0 out of 5 stars Excelent guidebook for business students
This is a perfect for those who study business and started to begin their researches. It contains every steps and every specific information for what you are following. Read more
Published 10 months ago by Banmai
5.0 out of 5 stars Very good condition!!
This is my first book purchase over amazon and i am pleased that i purchased it.
by the way the book is very helpful. a must have for dissertations.
Published 13 months ago by Zkm16
4.0 out of 5 stars Research methods book
This is a very helpful book for researchers especially for those new to the research tasks. I would recommend the book to the beginners.
Published 14 months ago by Joe
4.0 out of 5 stars The guide for business research
This is undoubtedly an indispensable book for business students . It does an effective guidance for students covering several steps of the research process. Read more
Published 17 months ago by vb
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