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Product Description
Product Description
A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.
The fifth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the ‘student choice’ and run-away market leader.
The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
The following online resources support the text:
- For Students: self-assessment questions, glossary, revision “flashcards”, tutorials for SPSS and NVivo, plus Smarter Online Searching Guide
For Instructors: teaching manual, powerpoint slides, testbank
From the Back Cover
Through the course of five editions, Research Methods for Business Students has guided hundreds of thousands of student researchers to success in their research proposals, projects and dissertations.
So, if you're thinking ΠK
"How do I choose my topic?"
" I'm confused by all these different philosophies"
" I've got my data; what do I write first?"
ΠK then, open this book to read:
* Regular checklists and ЧProgressing your Research ProjectШ sections to give you step-by-step practical guidance on the process
* A glossary of clear definitions of over 400 research terms
* Cases and examples of student projects and academic research to show you how itЦs done
* Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, data collection and analysis, and writing and presenting
And, at www.pearsoned.co.uk/saunders, you can get online tutorials on research software, such as SPSS and NVivo. Plus, search the internet more efficiently and effectively with our Smarter Online Searching guide!
Start your project with confidence and complete it with success.
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Customer Reviews
This new edition is a 'must-buy' book for any business student, whether they be undergraduate or postgraduate. Actually, it seems a shame to restrict the recommendation to business students, as most students of the social sciences would find it useful.
What's added enormously to this edition is the inclusion of loads more explanatory diagrams and computer screen-shots. Additionally, there are plenty of step by step examples of the application of theory. I've struggled with statistics despite reading numerous books and playing with very clever software. This book however has sorted me out. It's worth the money for that single chapter alone.
I know many of us students are hard up... but buy it! It's great to have around, rather than hoping the library has it!
by the way the book is very helpful. a must have for dissertations.
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