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Product Description
Product Description
In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods – getting students interested in methodology and theory and helping them to understand the practical relevance.
Depth of coverage combined with an accessible style, a real practicality and a straightforward structure result in consistently good student and lecturer feedback. Saunders is an excellent book in terms of both coverage and clarity of expression and this 4th edition will go from strength to strength.
From the Back Cover
Research Methods for Business Students
Fourth Edition
Mark Saunders
Philip Lewis
Adrian Thornhill
“I think this is a great book and so do my students. I asked them to review a book of their choice and everyone who read this book said they liked it and that it really helped them to succeed in their project.”
Professor Veronica Liljander, Swedish School of Economics and Business Administration, Finland.
“What makes this book useful is that it is written from the viewpoint of the active student researcher. It addresses the problems that students will meet, as they meet them, giving concrete examples based on the work of student researchers.“
Helen Batley, Harrow Business School, University of Westminster.
Through a unique blend of practicality and rigour, the Saunders author team provide business and management students with the knowledge, understanding and skills necessary to complete a successful research project.
The fourth edition of Research Methods for Business Students is the market-leading text which brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style, logical structure, numerous examples and useful checklists provide step-by-step guidance through the entire research process.
Use this book to:
- Understand both the practical application and underlying philosophy of research methods in business.
- Learn from worked examples and case studies based on real student research, illustrating clearly what to do and what not to do in your project.
- Gain rapid understanding and confidence in using the tools and techniques for analysis to undertake successful research.
Log on to www.pearsoned.co.uk/saunders to:
- Get ahead with tutorials on software packages such as SPSS and NVivo;
- Make the most of the Internet as an efficient and effective research tool by using the Smarter Online Searching Guide.
- Test your understanding with the multiple choice questions for each chapter.
Professor Mark Saunders is Head of Research at Oxford Brookes University Business School.
Dr Philip Lewis is Principal Lecturer, Gloucestershire Business School, University of Gloucestershire.
Dr Adrian Thornhill is Head of the Department of Human Resource Management, Gloucestershire Business School, University of Gloucestershire.
Additional student support at www.pearsoned.co.uk/saunders
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Customer Reviews
Most Helpful Customer Reviews
20 of 20 people found the following review helpful
Format:Paperback
This is an invaluable resource when it comes to writing your dissertation. Although in some points it is heavy going, it does set out some clear ideas and help you to filter through all of your possible options. Enables to streamline all thought processes.
8 of 8 people found the following review helpful
Format:Paperback
I have to return to University in 6 months and start my Honours Project (Dissertation). This book is giving me confidence and easy to follow guidence. (Of course check other books out and see what is best for you). I will be recommending this book to my friends.
12 of 13 people found the following review helpful
Format:Paperback
Having used the previous edition for a number of years in postgraduate study, I really didn't think it could be bettered. The great news is it has!
This new edition is a 'must-buy' book for any business student, whether they be undergraduate or postgraduate. Actually, it seems a shame to restrict the recommendation to business students, as most students of the social sciences would find it useful.
What's added enormously to this edition is the inclusion of loads more explanatory diagrams and computer screen-shots. Additionally, there are plenty of step by step examples of the application of theory. I've struggled with statistics despite reading numerous books and playing with very clever software. This book however has sorted me out. It's worth the money for that single chapter alone.
I know many of us students are hard up... but buy it! It's great to have around, rather than hoping the library has it!
This new edition is a 'must-buy' book for any business student, whether they be undergraduate or postgraduate. Actually, it seems a shame to restrict the recommendation to business students, as most students of the social sciences would find it useful.
What's added enormously to this edition is the inclusion of loads more explanatory diagrams and computer screen-shots. Additionally, there are plenty of step by step examples of the application of theory. I've struggled with statistics despite reading numerous books and playing with very clever software. This book however has sorted me out. It's worth the money for that single chapter alone.
I know many of us students are hard up... but buy it! It's great to have around, rather than hoping the library has it!
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Most Recent Customer Reviews
Very good condition!!
This is my first book purchase over amazon and i am pleased that i purchased it.
by the way the book is very helpful. a must have for dissertations.
by the way the book is very helpful. a must have for dissertations.
Published 1 month ago by Zkm16
Research methods book
This is a very helpful book for researchers especially for those new to the research tasks. I would recommend the book to the beginners.
Published 3 months ago by Joe
The guide for business research
This is undoubtedly an indispensable book for business students . It does an effective guidance for students covering several steps of the research process. Read more
Published 5 months ago by vb
Classic course book but I would not describe it as fun
I believe this is the classic book of the subject but it is not a fun read. In defence it did as an aside cover Follower theory which is an interesting alternative to all those... Read more
Published 6 months ago by Conwyn
good, quick
good,seller sent iteams very quick, and they have a good customer service as well! Next time I will recommend my friends
Published 7 months ago by Ms. X. Wang
If you're doing research, this book will make life easier for you!
I recently completed a Masters by distance learning. While I had `the pleasure' of writing a dissertation some 20 years ago, I basically `forgot' how to write up the research... Read more
Published 8 months ago by Roxy
Manu
Everything was PERFECT! I ordered and after 3 days I had the book with me, in my hands, I'm very happy!
Published 8 months ago by Manu
Condition of book
I have bought many second hand books before, but not from this buyer. I was a little disappointed as the book had clearly been in a library collection and used by many users... Read more
Published 10 months ago by JED
The best
This book allow students to do a research without supervisor guidlines; because all steps you need to do a research are inside this book, very very useful for business students.
Published 12 months ago by Roscow
Very helpful
This book is really helpful for marketing and management students. It guides you smoothly through the whole process of the dissertation project giving useful examples when... Read more
Published 12 months ago by vaso
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