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Research Methods for Business Students
 
 
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Research Methods for Business Students (Paperback)

by Mark N.K. Saunders (Author), Philip Lewis (Author), Adrian Thornhill (Author)
4.3 out of 5 stars  See all reviews (14 customer reviews)

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Product details

  • Paperback: 528 pages
  • Publisher: Financial Times/ Prentice Hall; 3 edition (12 Nov 2002)
  • Language English
  • ISBN-10: 0273658042
  • ISBN-13: 978-0273658047
  • Product Dimensions: 24.5 x 19 x 2.5 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon.co.uk Sales Rank: 26,582 in Books (See Bestsellers in Books)

    Popular in this category:

    #15 in  Books > Business, Finance & Law > Management > Strategy

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  • See Complete Table of Contents

Product Description

Product Description

This revised and fully-updated edition continues to provide students with the knowledge, understanding and necessary skills to complete a piece of business research. The content is academically rigorous with an engaging and accessible style. Written as a self-study guide, the reader is taken step-by-step through the research process, while numerous worked examples, real-life case studies and student activities bring to life the realities of undertaking business research.

Research Methods for Business Students is suitable for final year undergraduate and masters students.



From the Back Cover

Research Methods for Business Students (3rd edition)

Mark NK Saunders, Oxford Brookes University Business School

Philip Lewis, Gloucestershire Business School, University of Gloucestershire

Adrian Thornhill, Gloucestershire Business School, University of Gloucestershire

This revised and fully-updated edition continues to provide students with the knowledge, understanding and necessary skills to complete a piece of business research. The content is academically rigorous with an engaging and accessible style. Written in a manner which greatly facilitates self-study, the reader is taken step-by-step through the research process, while numerous worked examples, real-life case studies and student activities bring to life the realities of undertaking business research.

New features:

    • Discussion of a range of web based approaches for collecting data
    • Internet addresses for selected on-line Government datasets from throughout the world
    • Advice on undertaking research in international settings
    • Section on presenting research findings orally
    • New case studies with discussion questions
    • Additional international worked examples and diagrams
    • Enhanced Website with separate student and lecturer sections
    • Extensive glossary with over 300 definitions of key terms

    Classic features:

    • The best selling Business and Management research methods text book
    • Application of appropriate information technology as an integral part of the text
    • Wide variety of worked examples from across business and management
    • Self check questions with answers for each chapter
    • Help with progressing the student’s research project

    Research Methods for Business Students is suitable for final year undergraduate and masters students.

    See all Product Description
    Inside This Book (Learn More)
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    Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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    Customer Reviews

    14 Reviews
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    Average Customer Review
    4.3 out of 5 stars (14 customer reviews)
     
     
     
     
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    15 of 15 people found the following review helpful:
    4.0 out of 5 stars Invaluable for writing you dissertation, 19 Oct 2001
    By amy_louisa21@hotmail.com (Shrewsbury, Shropshire, Britain) - See all my reviews
    This review is from: Research Methods for Business Students (Paperback)
    This is an invaluable resource when it comes to writing your dissertation. Although in some points it is heavy going, it does set out some clear ideas and help you to filter through all of your possible options. Enables to streamline all thought processes.
    Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



     
    9 of 9 people found the following review helpful:
    5.0 out of 5 stars The best just got better..., 30 Aug 2006
    By Mr. Stephen Barker "Steve" (UK) - See all my reviews
    (REAL NAME)   
    This review is from: Research Methods for Business Students (Paperback)
    Having used the previous edition for a number of years in postgraduate study, I really didn't think it could be bettered. The great news is it has!

    This new edition is a 'must-buy' book for any business student, whether they be undergraduate or postgraduate. Actually, it seems a shame to restrict the recommendation to business students, as most students of the social sciences would find it useful.

    What's added enormously to this edition is the inclusion of loads more explanatory diagrams and computer screen-shots. Additionally, there are plenty of step by step examples of the application of theory. I've struggled with statistics despite reading numerous books and playing with very clever software. This book however has sorted me out. It's worth the money for that single chapter alone.

    I know many of us students are hard up... but buy it! It's great to have around, rather than hoping the library has it!
    Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



     
    18 of 20 people found the following review helpful:
    4.0 out of 5 stars Helpful for all Business projects, 10 Dec 2001
    By A Customer
    This review is from: Research Methods for Business Students (Paperback)
    This book has helped me on several business reports and will continue to be of use for my dissertation. It clearly outlines the important elements of primary and secondary research and allows deep understanding of the whole research process. I recommend this book to business students who need indepth understanding on the subject.
    Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


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    Most Recent Customer Reviews

    2.0 out of 5 stars This textbook is not suitable for new students.
    This textbook is not helpful at all. Some topics are too much in detail , contradicting and hard to understand of its complexity. Read more
    Published 3 months ago by T. Tee

    5.0 out of 5 stars Excellent item quickly received thank you
    The item was in excellent condition exactly as described and was shipped and received very quickly. Thank you!
    Published 5 months ago by M. Barrett

    5.0 out of 5 stars Easy to Understand !!
    Highly Recommended, very well structured and more importantly written from the student's point of view ... therefore, very good.
    Published 6 months ago by M. BIDIWALA

    4.0 out of 5 stars Research Methods for Business Students
    Recommended by my masters supervisor.
    Arrived in good condition with minor wear on the cover. Once covered in clear plastic was not a problem. Read more
    Published 7 months ago by J. P. Ward

    4.0 out of 5 stars great book
    I would like to say that this is a excellent book with many examples about almost everything that is written! Read more
    Published 8 months ago by Pedro Rito

    5.0 out of 5 stars Great for distance learning M.Sc. project
    I'm doing an M.Sc. in Operational Research by distance learning. I didn't have much of a clue about how to go about organising the research for my dissertation, and this book (out... Read more
    Published on 19 Jul 2007 by adh

    5.0 out of 5 stars An excellent introduction to research methods
    I have used this book as a class text for a number of years (using both this and the previous edition); it is an excellent introduction to the subject. Read more
    Published on 10 Dec 2003

    4.0 out of 5 stars Excellent book
    The book is extremely helpful in creating a strong base for a research (Dissertation in my case). Reading the book and following the structure presented throughout book provides a... Read more
    Published on 17 Aug 2003 by Suheljeet S Sandhu

    5.0 out of 5 stars An Excellent Help
    I've used this book at University now for three years. It's been of invaluable help in all my projects and has allowed me to achieve a good grade in my dissertation. Read more
    Published on 12 Jul 2003

    4.0 out of 5 stars The Book Business Students Need for Research Projects.
    I have to return to University in 6 months and start my Honours Project (Dissertation). This book is giving me confidence and easy to follow guidence. Read more
    Published on 31 Mar 2000

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