Required reading in the CMW creative department

A Listmania! list by Mr. J. Bell "Ideas man" (London, England)
(REAL NAME)   
 
The Art of Looking Sideways
1.  The Art of Looking Sideways by Alan Fletcher
The list author says:
  "The Art of Looking Sideways. When you find yourself in and ideas cul-de-sac this the perfect book to help you look at a problem from a different angle."
20.37   Used & New from: 13.84
4.5 out of 5 stars  See all reviews (66 customer reviews)

Whatever You Think, Think the Opposite
2.  Whatever You Think, Think the Opposite by Paul Arden
The list author says:
  "Seminal words from the master of creative thinking Paul Arden"
6.29   Used & New from: 1.78
3.8 out of 5 stars  See all reviews (46 customer reviews)

A Technique for Producing Ideas (McGraw-Hill Advertising Classic)
3.  A Technique for Producing Ideas (McGraw-Hill Advertising Classic) by James Young
The list author says:
  "Read it. It all sounds so simple. But it works, as long as your client is gutsy enough to let it."
3.99   Used & New from: 0.01
4.0 out of 5 stars  See all reviews (44 customer reviews) | 1 customer discussion

How to Do Better Creative Work (Prentice Hall Business)
4.  How to Do Better Creative Work (Prentice Hall Business) by Steve Harrison
The list author says:
  "After four years working under this industry legend I can promise you that this is the book all good clients should be forced to read."
Used & New from: 34.29
4.5 out of 5 stars  See all reviews (21 customer reviews)

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Creative Mischief: 1
5.  Creative Mischief: 1 by Dave Trott
The list author says:
  "A D&AD Hall of famer and one of the two best advertising creatives to come from Dagenham. This book reminds you why you got into the ad game in the first place."
5.76   Used & New from: 2.95
4.9 out of 5 stars  See all reviews (31 customer reviews)

Baked in
6.  Baked in by Alex Boguski
The list author says:
  "Find out exectly how those fellas at CPB create those ideas we hate them for."
Used & New from: 0.12
4.0 out of 5 stars  See all reviews (5 customer reviews)

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Advertising Next: 150 Winning Campaigns for the New Communications Age
7.  Advertising Next: 150 Winning Campaigns for the New Communications Age by Tom Himpe
The list author says:
  "The game is changing and here are some great examples of how this change is for the better."
21.33   Used & New from: 0.49

The Advertising Concept Book: Think Now, Design Later
8.  The Advertising Concept Book: Think Now, Design Later by Pete Barry
The list author says:
  "A lesson to all those mac monkeys that you only need an N50 whn you have a great idea."
Used & New from: 4.99
4.8 out of 5 stars  See all reviews (24 customer reviews)

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Information is Beautiful
9.  Information is Beautiful by David McCandless
The list author says:
  "Data made beautiful. Everyone should read this book."
Used & New from: 8.83
4.4 out of 5 stars  See all reviews (190 customer reviews) | 1 customer discussion

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Moleskine Ruled Notebook (13 x 21cm)
10.  Moleskine Ruled Notebook (13 x 21cm) by Moleskine
The list author says:
  "The only book that matters and you will always find one in my pocket."
10.49   Used & New from: 5.02
4.6 out of 5 stars  See all reviews (95 customer reviews) | 1 customer discussion

Hand Job: A Catalog of Type
11.  Hand Job: A Catalog of Type by Michael Perry
The list author says:
  "A valid reminder that there is more to Art direction than photoshop"
13.60   Used & New from: 9.53
4.7 out of 5 stars  See all reviews (24 customer reviews) | 1 customer discussion

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Mr. J. Bell "Ideas man" (London, England)
(REAL NAME)   
Qualifications: Advertising Creative director
Last updated: 15/05/2011
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