Required reading in the CMW creative department

A Listmania! list by Mr. J. Bell "Ideas man" (London, England)
(REAL NAME)   
 
The Art of Looking Sideways
1.  The Art of Looking Sideways by Alan Fletcher
The list author says:
  "The Art of Looking Sideways. When you find yourself in and ideas cul-de-sac this the perfect book to help you look at a problem from a different angle."
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Whatever You Think, Think the Opposite
2.  Whatever You Think, Think the Opposite by Paul Arden
The list author says:
  "Seminal words from the master of creative thinking Paul Arden"
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A Technique for Producing Ideas (McGraw-Hill Advertising Classic)
3.  A Technique for Producing Ideas (McGraw-Hill Advertising Classic) by James Young
The list author says:
  "Read it. It all sounds so simple. But it works, as long as your client is gutsy enough to let it."
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How to Do Better Creative Work (Prentice Hall Business)
4.  How to Do Better Creative Work (Prentice Hall Business) by Steve Harrison
The list author says:
  "After four years working under this industry legend I can promise you that this is the book all good clients should be forced to read."
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Creative Mischief: 1
5.  Creative Mischief: 1 by Dave Trott
The list author says:
  "A D&AD Hall of famer and one of the two best advertising creatives to come from Dagenham. This book reminds you why you got into the ad game in the first place."
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Baked in
6.  Baked in by Alex Boguski
The list author says:
  "Find out exectly how those fellas at CPB create those ideas we hate them for."
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Advertising Next: 150 Winning Campaigns for the New Communications Age
7.  Advertising Next: 150 Winning Campaigns for the New Communications Age by Tom Himpe
The list author says:
  "The game is changing and here are some great examples of how this change is for the better."
£16.21   Used & New from: £7.74
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The Advertising Concept Book: Think Now, Design Later
8.  The Advertising Concept Book: Think Now, Design Later by Pete Barry
The list author says:
  "A lesson to all those mac monkeys that you only need an N50 whn you have a great idea."
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Information is Beautiful
9.  Information is Beautiful by David McCandless
The list author says:
  "Data made beautiful. Everyone should read this book."
£13.10   Used & New from: £8.24
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Moleskine Ruled Notebook (13 x 21cm)
10.  Moleskine Ruled Notebook (13 x 21cm) by Moleskine
The list author says:
  "The only book that matters and you will always find one in my pocket."
£10.91   Used & New from: £6.23
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Hand Job: A Catalog of Type
11.  Hand Job: A Catalog of Type by Michael Perry
The list author says:
  "A valid reminder that there is more to Art direction than photoshop"
£17.00   Used & New from: £10.67
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Author
Mr. J. Bell "Ideas man" (London, England)
(REAL NAME)   
Qualifications: Advertising Creative director
Last updated: 15/05/2011
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