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...an extremely useful synthesis of examinations of media images. (Choice )
Macdonald's clarity of style will make this a useful text for undergraduate students. (Professor Sheila Whiteley, Salford University )
Macdonald's clarity of style will make this a useful text for undergraduate students. (Professor Sheila Whiteley, Salford University )
Product Description
This text reassesses how women are talked about and constructed visually across a range of popular media. Arguing for the importance of a historical approach, this book examines continuities and changes in dominant myths of femininity, especially in the transition from the modern to the postmodern period. The influences of feminism and consumerism on these developments are given particular attention. The book starts with an orientating chapter on the contributions of a variety of disciplines to our understanding of gender in relation to the media. Psychology, psychoanalysis, sociology, art history and cultural studies are each critically reviewed, enabling students to compare perspectives and to locate the variety of approaches they may encounter in other readings. A chapter on gender and consumerism and a detailed analysis of myths of femininity are also included. Outlining key theoretical debates in an accessible manner this book offers a wide range of examples from advertising, women's magazines, popular television programmes and mainstream film.
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11 of 12 people found the following review helpful
Format:Paperback
Macdonald's style is straightforward and the arguments on the whole convincing. Drawing from a wide range of modern media, she explores social and political structures as well as the impact on the individual of pictured women. By far the most confident and clear writer I have read on such a broad range of visual media, the arguments only occasionally became unbalanced. You might not agree with everything she says, but at least you will have understood the argument.
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