Rennie Gould is a practicing management consultant who specialises in Business-to-Business Marketing, Customer Strategy, Sales Management and Strategic Sales. He was formerly Marketing Research Manager at Ford Motor Company and helped set up the CRM Consultancy Practice at BT. He is now founder of Customize (www.customizeuktraining.com) - a consultancy and training company specialising in B2B Sales, Sales Management and Customer Strategy. Rennie has an MBA from Cranfield Business School and has worked with clients such as AXA Insurance, Nokia, Mercedes-Benz, Royal Mail, 3M, Pirelli, Dubai Holding and Zain Telecom (Kuwait) in the UK, the USA and the Middle East. He is a Guest Lecturer in Marketing at Cardiff Business School.