Remington S9950 U51 Shine Therapy Conditioning Hair Straightener

It's a fact that daily styling can cause hair to become over-dry. The heat generated by straighteners and dryers can sometimes dehydrate hair leaving it drab and lifeless just when you need it to be styled, glossy and gorgeous.

But, imagine a straightener that's clever enough to both style and condition your hair at the same time; an appliance that gives you perfectly straight hair that's as smooth as silk and shines like gloss - every single time you use it.

That's the beauty of Remington's latest creation - the revolutionary new Shine Therapy Ceramic Conditioning 230ºC Digital Straightener - a hair appliance that, unlike any other, conditions while it styles to create mirror-shine from root to tip.

Works like a dream - gives brilliant results
Remington's Shine Therapy Ceramic Conditioning 230ºC Digital Straightener is an amazing technological break-through. Specially-developed next generation ceramic plates combine with heat activated, shine-enhancing conditioners. These conditioners, which contain avocado oil and vitamin E, are evenly emitted onto the hair through microscopic pores. The result? Super straight hair with an ultra-smooth glide to leave your hair looking fab and feeling fantastic.

Tried . . . tested . . . trusted

Remington has taken a proactive stance in preventing hair damage by creating the Shine Therapy range, a first-ever haircare system that delivers conditioning properties while styling. Having conditioning benefits already in the products cuts the time it takes to add anything additional before styling and combats the dreaded frizz. In tests carried out by Remington, the new Shine Therapy Ceramic Conditioning 230ºC Digital Straightener achieved much better results than the testers' usual straighteners. 88% of testers said that their hair looked better in overall appearance while 86% said the appliance had increased the shine of their hair.

Feature rich and incredible value
The Shine Therapy Ceramic Conditioning 230ºC Digital Straightener is packed with helpful features. For example, it operates at a wide range of temperatures (150ºC-230ºC) so you can easily adjust the heat whenever you want. It also boasts a stylish digital temperature display. The vitamin infused plates have been tested and assured to last for more than 40,000, and we guarantee this for 5 years.

Thanks to its worldwide voltage, you can take this straightener anywhere. It also has an auto 60 minute shut off facility so you don't have to worry about leaving it turned on. And there's more . . .a plate lock for safe storage, a temperature lock, a turbo boost for added power, 3m cord and a stylish silver heat-proof storage pouch.

So if you're looking for the last word in hair straighteners that care for your hair as much as you do, then you'll take a real shine to Remington ShineTherapy!

Steven Goldsworthy
President for the Fellowship of British Hairdressing
NHF (National Hairdressers Federation) Celebrity Hairdresser of the Year 2008

"With the Shine Therapy Ceramic Conditioning 230ºC Digital Straightener, it's so easy to use and the results are incredible . . .healthy looking, smooth hair with a wonderful high shine"

The UK's biggest rising star in hair right now is Steven Goldsworthy. At the helm of Goldsworthy's, the salon has built a solid reputation based on excellent training, superb client care and proactive publicity. One to watch, Steven's success is going from strength to strength . . . enjoying an immensely high media profile in the UK and abroad in support of his and his team's fundraising work, his hair advice columns in glossy women's press, plus stunning photographic collections gracing the pages of magazines worldwide.

Steven's expert know-how
• If your hair is fine or coloured, begin with a lower temperature ideally around 150 ºC
• Simply start at the root of the hair and glide down towards the tip
• You will notice how easily the plates glide through the hair with no snagging due to the avocado oils infused within
• Glide over the hair once or twice as required
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• Fast 30 second heat-up for instant styling
• Heat boost function and temperature lock
• Plate lock for storage with heat-proof pouch
• Worldwide voltage 120V - 240V
• 5 year guarantee
Tested by an independent consumer panel vs. their current straightener, consumers said their hair was:*
• 94% Smoother and sleeker
• 88% Better condition and softer

• 88% Straighter
• 86% More shine
• 82% Less frizz

*Consumer blind panel test of 60 respondents vs. their own high street straightener, excluding heavily bleached hair. Tested by leading British Trichologist Tony Maleedy and the Material Research Centre, University of Bath UK.