Overall this book will achieve its intended purpose of helping me remember names; however, this book has many weaknesses. First and foremost, the first 3 or 4 chapters were 100% worthless. He states how important it is to remember names 50 different ways and using quotes from many different people. My response to that is: "I know it is important to remember names... that's why I bought the book." A short simple introduction would have been adequate. My next criticism is that 90% of the book is fluff. This book could be summarized in a page and be just as effective in 10 pages. If I knew which pages to skip, I could have read the book and gotten the same result out of it in 1 hour. To summarize this whole book up for those of you out there, he recommends two methods. FACE (focus, ask, comment, and employ). To remember someones name you focus on them and ask them a question about their name (ie. How do you spell it), comment to them or yourself about the name and cross reference it in your head (I have a sister named amy), and then employ the name (ie. Goodbye Amy). I will admit that this method works; however, It's not very impressive and not worth wasting an hour to read what I just wrote in one sentence. The second method (advanced method) is where the book adds value. He calls this method the NAME method where you Nominate a facial feature, Articulate about it (it is big, hairy, etc), Morph the name (ie. Turn Amy into Aim or a target) and then Entwine (you picture this Target on her body part such as a mole). He does have some examples and some practice photos to help master this method. Overall, I have just summarized the entire book. I hope I can save some people some money and tell the author that he needs to learn something about brevity.