Last night I was breaking all the rules, making up new ones. Me, a wild bunch of one, trailing a blaze of glory, saying, yes, tonight, I'm living on a prayer. I was winging it, squaring off with fate, dialling my date with destiny, letting my ego write the cheques, going eye to eye, punch for punch, drink for drink with the ruffian that is life. And when I was done, there was no need to look back in anger, because when I was done I couldn't look back at all. Meet Samuel Grant. He's trying to work a few things out. Remember to Breathe is a rom-com trip set to a retro beat, for anyone who's ever partied like it was 1999. And woken to realise that the last tequila was unwise.
Simon Pont is a writer, commentator and brand-builder. His agency career includes being part of Saatchi & Saatchi and Naked Communications, the pioneers of Communications Planning. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure among his time on the inside of Adland. Simon is the Chief Strategy Officer at Starcom MediaVest Group, and an EACA Effies judge.
Simon is the non-fiction author of 'The Better Mousetrap: Brand Invention in a Media Democracy' (2012) and 'Digital State: How the Internet is Changing Everything' (2013). Both titles are published worldwide, through Kogan Page.
His debut novel, 'Remember to Breathe' (Urbane Publications, 2012) is available here on Amazon and in all good book stores.
Say hello at www.simonpont.com