Now that we're at the start of the new year with January almost over, I'm hoping a release date won't be far away!
However, the game hasn't even made an appearance in playable form at any trade shows yet, so they might wait 'till journalists have tryed it in demo form before releasing it. Gives them a chance to build a little hype up beforehand.
With a release date still being unconfirmed, my guess would be that it'll be playable at E3 in June or July and release shortly after that. July, as you said, would be great.
BLING? That is not true. That's just a placeholder date that GAME.co.uk have put on their website. To prove it's fake, Play.com has August 26, 2010. If they have different dates, then it's right to assume that neither are correct.