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Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing) [Kindle Edition]

Martin Christopher , Adrian Payne , David Ballantyne
4.5 out of 5 stars  See all reviews (2 customer reviews)

Print List Price: £33.99
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Book Description

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.

Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.


Product Description

From the Publisher

This new edition, reinforces and extends the authors analysis of the change of marketing from a crude concern for increased market share to a strategy for creating long-term profitable relationships with targeted customers. The completely updated and revised edition builds on the success of the one of the first and most highly regarded books on this subject, the addition of new up-to-date case materials and examples of best practice will make the book a highly effective text.Covering all the stakeholder markets; employees, suppliers, influencers, customers and consumers, in which the relationship approach is critical this new edition is the seminal text for all students and managers in this field.

About the Author

Dr Martin Christopher is Professor of Marketing and Logistics and Chairman of the Centre for Logistics and Supply Chain Management at at Cranfield School of Management, UK.

Dr Adrian Payne is Professor of Services & Relationship Marketing and Director of the Centre for CRM at Cranfield School of Management, UK. He is an author of ten books on Relationship Marketing, CRM and Marketing Strategy. He undertakes research, gives keynote presentations, runs workshops and consults globally in CRM, relationship marketing and customer retention strategies.

David Ballantyne is Senior Lecturer in Relationship Marketing and Service Management in the Department of Marketing, Monash University, Australia. He was previously a Senior Associate at the Centre for Services Management at Cranfield School of Management and a Director of the Total Quality Management Institute in Australia. His expertise is in services marketing, logistics management and the emerging field of internal marketing.

Product details

  • Format: Kindle Edition
  • File Size: 2120 KB
  • Print Length: 264 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: Routledge; 2nd edition (17 Jun. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B007ZZCSRQ
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: #557,099 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
Format:Paperback|Verified Purchase
A really good text. I much prefer this to other longer marketing text books.
Full of useful summary lists and key models, incl explanation of the six markets model.
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4.0 out of 5 stars Four Stars 20 Feb. 2015
Format:Paperback|Verified Purchase
Well written and structured. Comprehensive and interesting to get the basics and overall view of the subject.
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