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Reinventing You: Define Your Brand, Imagine Your Future [Hardcover]

Dorie Clark
3.7 out of 5 stars  See all reviews (3 customer reviews)
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Book Description

9 April 2013
Whether you are still building your career or are on the road to reinvention, your personal brand is the ticket that will get you there. Consider this book your bus fare. In "Reinventing You", strategy and communication consultant Dorie Clark provides a step-by-step guide to help you assess, build, and reinvent your personal brand. You may be taking on a new challenge or a career change, shifting into more meaningful work, or simply need to build your own narrative. No matter the reason, taking control of your brand will mean the difference between success and failure. Mixing personal stories with interviews and examples from well-known personalities, Clark walks you through the process of identifying, developing, and then launching your new brand. "Reinventing You" is a critical step on your road to success.

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Reinventing You: Define Your Brand, Imagine Your Future + What Youre Really Meant to Do: A Roadmap for Reaching Your Unique Potential + First 90 Days, Updated and Expanded: Critical Success Strategies for New Leaders at All Levels
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Product details

  • Hardcover: 240 pages
  • Publisher: Harvard Business Review Press (9 April 2013)
  • Language: English
  • ISBN-10: 1422144135
  • ISBN-13: 978-1422144138
  • Product Dimensions: 21.1 x 14.2 x 2.8 cm
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 228,814 in Books (See Top 100 in Books)

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"Clark proposes a systematic approach to developing your personal brand." -- The Huffington Post
"In an increasingly non-linear world, everyone has to reinvent themselves at least once in a major way. Dorie Clark's advice is both brilliant and thorough for those seeking to combine meaning and success today's disrupted world." -- Peter Sims, author of "Little Bets: How Breakthrough Ideas Emerge from Small Discoveries" and co-author of the bestselling "True North: Discover Your Authentic Self"
"First time author, Dorie Clark has hit the ball out of the park with her new book, "Reinventing You." So much so, that I couldn't help but send off several e-mails to friends who are a bit lost these days suggesting that they immediately download this book. Actually this book is a great reminder of how we can be anyone we want to be if we are willing to put in the work to make it so." --
"a valuable guide for anyone seeking to move up in an organization or for charting an entirely new direction." -- "Fort Worth Star-Telegram"
ADVANCE PRAISE for "Reinventing You"
Len Schlesinger, President, Babson College; former Vice Chairman and COO, Limited Brands; coauthor, "Just Start: Take Action, Embrace Uncertainty, Create the Future"--
"Be forewarned . . . you "need" this book! The good news is that you will love it and can make it the foundation of the next steps of your career and your life."
Bo Burlingham, author, "Small Giants: Companies That Choose to Be Great Instead of Big"; Editor at Large, "Inc." magazine--
"At a time when social media have made it more important than ever to manage your reputation wisely, Dorie Clark has put together an essential--and eminently readable--guide to doing just that."
Gary Hirshberg, cofounder and Chairman, Stonyfield Farm, Inc. --
"During my twenty-nine years as CEO, some of my very best hires were people who had reinvented themselves. In this terrific book, Dorie Clark shows ho

About the Author

Dorie Clark is a marketing strategy consultant and frequent contributor to "Harvard Business Review" and "Forbes." Recognized as a branding expert by the Associated Press, Clark has worked with a diverse range of clients, including Google, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.
A former presidential campaign spokeswoman, Clark is Adjunct Professor of Business Administration at Duke University's Fuqua School of Business. She has taught marketing and communications at Tufts University, Suffolk University, Emerson College, and Smith College Executive Education and has guest lectured at universities including Harvard, Georgetown, and the University of Michigan. She is quoted frequently in the international media, including NPR, the BBC, and "U.S. News & World Report." She is also a columnist for "Mint," India's second-largest business newspaper.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
By Robert Morris TOP 500 REVIEWER
Don't be deterred by the title. I wasn't only because I hold Dorie Clark in such regard for the quality of her contributions to Harvard Business Review and the HBR Blog Network. It is a stretch to suggest that a person can be "reinvented" or "recreated." (Clark makes no such claim.) However, it is possible to achieve the self-improvement goals on which Clark focuses. This requires more than Stewart Smiley mindset ("I'm good enough, I'm smart enough, and doggone it, people like me.") moreover, it is an on-going process rather than an ultimate destination. Clark does not mean "reinvention" in the sense of starting from scratch or achieving the human equivalent of reinventing the wheel.

What then does she mean by the term? She answers that question during her discussion of subjects such as these:

o Understanding the new branding (or identification) landscape
o Understanding what current perceptions of us are...and why
o Determining our objectives for personal growth and professional development
o "Test-driving" the path to achieving them
o Develop the skills needed
o Selecting an appropriate mentor
o Leverage key points of differentiation
o Formulating a "story" that is truthful, revealing, and (key point) compelling
o Re-introduce ourselves to those we respect, trust, and admire most
o Prove our worth with [begin italics] consistent behavior [end italics]
o Sustain continuous self-improvement

In her book, Clark shares everything she has learned (thus far) about how to achieve these and other objectives. Each person already has whatever is needed (most of it between the ears) but lacks a sufficient understanding of how to develop those internal resources and then apply them effectively in relationships with others.
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3 of 3 people found the following review helpful
5.0 out of 5 stars SUPERD GUIDE TO DEFINING YOUR FUTURE 11 April 2013
With all of the talk of the journey of reinvention, in "Reinventing You" Dorie Clark brings us a roadmap which is clear, well researched and highly actionable. Her empathy, razor sharp intellect and superb practical advice is on every page.
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0 of 1 people found the following review helpful
1.0 out of 5 stars One Star 2 Aug 2014
Format:Hardcover|Verified Purchase
Really didn't like this book.
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Most Helpful Customer Reviews on (beta) 4.6 out of 5 stars  131 reviews
67 of 74 people found the following review helpful
3.0 out of 5 stars Good, but not so applicable for normal people 1 May 2013
By Mario Streger - Published on
Format:Kindle Edition
It is a good book, but it seems to have been written for already successful people that are wanting to change career. The author presumes you already have a network of influent people, and that everybody is wanting to help you to get to your new objective. Besides that, you should meet your friends and ask them what are your own weaknesses. I don't know about you, but I have not such friends (at work), coleagues or boss who I can ask such a question.
35 of 37 people found the following review helpful
5.0 out of 5 stars Best book I've ever read on this topic. 27 Mar 2013
By Kevin Kruse - Published on
This is a great book for everyone who realizes that the days of lifelong employment are long gone and for those who are interested in taking control of their career, in order to get a promotion, get a new job or to even switch career paths.

What I like is that this book isn't just focused on "personal branding." It's NOT about your personal elevator pitch, or working the room at the local business card exchange. Instead, the author provides a series of exercises to help you to understand things like:
- Your objectives
- Your competitive advantage
- Crafting your narrative
- Ways to demonstrate your value

Lots of fun reinvention stories, too, from everyday people and famous people alike.

Best book I've read on this topic.
19 of 21 people found the following review helpful
5.0 out of 5 stars A Must Read! 28 Mar 2013
By Debbie Horovitch - Published on
Either you know and love someone who is going through a career and life change, or you are yourself; Reinventing You should be a staple for business & life coaches to give to clients, and required reading for all business school students and career organizations and agencies. You can't change what you don't acknowledge and it can be hard to set your ego aside (especially if you suddenly find yourself in an unplanned transition), to uncover what your brand really says about you and how it is impacting your life. Reinventing You is a step by step guide that offers support and hope to people struggling through the challenges of career transition. Whether you're just getting started in your career, trying to fit the company personality of managers, or making a mid-life planned adjustment to how you live, work and provide, its amazing to have a clear process for learning how others see you, without destroying your self confidence, and then adjusting your actions to change your brand, while strengthening personal & professional relationships.

Buy this book as a gift for someone you know; it could be the most valuable gift you give!

Dorie is down to earth, connected, experienced and has been though the transition herself, so she knows what she's talking about. Check her out here on this Google+ Hangouts on Air where we talked about her book, and how becoming a published author was impacting her career > [...]
15 of 16 people found the following review helpful
5.0 out of 5 stars If you're looking for practical tools to stand-out in the digital age, I'd highly recommend it. 6 April 2013
By Dustin A Watkins - Published on
Format:Hardcover|Verified Purchase
Dorie is well-known for her expertise in marketing strategy. What I didn't realize was her passion for personal branding. It's an important topic, and one to which she's brings considerable professional and personal experience.

In this book, she offers practical tools to help ANYONE position themselves for success, helping others to understand who you are and the value you provide.

While offering deep wisdom on brand building strategies and tactics, the book remains very much accessible to lay people who don't have the time to dive full-in. Throughout the book, I found myself consistently thinking of friends who might benefit: a recently unemployed newspaper veteran, a church staffer transitioning to the non-profit world, a young professional looking to stand-out in her office, etc. Though comprehensive, it was surprisingly concrete and down to earth and gave lots of actionable advice.

If you're looking for practical tools to stand-out in the digital age, I'd highly recommend it.
16 of 18 people found the following review helpful
5.0 out of 5 stars a must-read for anyone considering a career change 28 Mar 2013
By Kare Anderson - Published on
Dorie cites Henry Wadsworth Longfellow: "We judge ourselves by what we feel capable of doing, while others judge us by what we have already done." Her very concrete steps for making that change -- and explaining them in credible, vivid ways -- would have helped me enormously. Dorie offers an eleven-step roadmap for redefining and living your brand. As an ardent believer in specificity I especially value Dorie's bulleted pointers and questions for close self-examination. They are buttressed by relevant stories and examples. Dorie writes from first-hand experience, going through several distinguished chapters of professional reinvention that included being a political journalist, and a former presidential campaign spokesperson to her work today. She is a strategy and communication consultant who supports organizations in marketing and brand reputation. She also writes for Forbes and Huffington Post.

Some Re-Invention Tips from Dorie's Book:

* To launch her new consulting business: "I honed my narrative (what am I bringing to the table?), crafted my content (so clients could get a taste of my ideas and approach), and began using every vehicle possible - from speaking to writing to enlisting `validators' - to spread the message."

* Conduct a 360 focus group of friends and colleagues to see how they perceive your brand. "If three people tell you you're a horse, buy a saddle," advised angel investor Judy Robinett.

* Encourage candid responses in that focus group with what executive coach, Michael Melcher, calls "paired questions" such as "What's my strength? What's not my strength?"

* "Research your destination" then "test-drive your path."

I highly recommend this book for anyone wanting to either reinvent or refine their brand so they can use their best talents more often at work. A complementary book for Millennials will soon be coming out, which I highly recommend, having received an advance review copy: Dan Schawbel's Promote YourselfPromote Yourself: The New Rules for Career Success Key to the message in both books is the capacity to connect well with others, for which Moving From Me to We Moving From Me to We offers over 300 tips
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