Quantity:

More Buying Choices

31 used & new from �2.99

Have one to sell? Sell yours here

Share your own customer images

Search inside this book

Reinventing the Brand: Can Top Brands Survive the New Market Realities? (Paperback)

by Jean Noel Kapferer (Author)

5.0 out of 5 stars See all reviews (2 customer reviews)

Price:	�12.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Only 4 left in stock--order soon (more on the way).

Want guaranteed delivery by Tuesday, November 10? Choose Express delivery at checkout. See Details

13 new from �9.28 18 used from �2.99

Frequently Bought Together

Price For All Three: �52.36

Show availability and shipping details

This item: Reinventing the Brand: Can Top Brands Survive the New Market Realities? by Jean Noel Kapferer
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Building Strong Brands by David A. Aaker
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity) by Jean Noel Kapferer
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

Customers Who Bought This Item Also Bought

Building Strong Brands

by David A. Aaker

4.7 out of 5 stars (7) �9.24

From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands

by Leslie de Chernatony

4.5 out of 5 stars (2) �25.55

The 22 Immutable Laws Of Branding

by Al Ries

4.5 out of 5 stars (17) �5.38

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)

by Jean Noel Kapferer

5.0 out of 5 stars (1) �30.13

Branding cluster sheet: Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

by Matt Haig

3.7 out of 5 stars (10) �6.99

› Explore similar items

Product details

Paperback: 224 pages
Publisher: Kogan Page Ltd (1 Jul 2001)
Language English
ISBN-10: 0749435933
ISBN-13: 978-0749435936
Product Dimensions: 23.4 x 15.1 x 2 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 548,459 in Books (See Bestsellers in Books)

Would you like to update product info or give feedback on images?

See Complete Table of Contents

Product Description

Design Magazine

‘The best book on brands yet. It is an invaluable reference for designers, marketing and brand managers’

Daily Telegraph

‘An authoritative analysis about establishing an identity and exploring it’

See all Product Description

Inside This Book (Learn More)

Tag this product

(What's this?)

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.

What Do Customers Ultimately Buy After Viewing This Item?

	72% buy the item featured on this page: Reinventing the Brand: Can Top Brands Survive the New Market Realities? 5.0 out of 5 stars (2) �12.99
	25% buy Creating Powerful Brands 5.0 out of 5 stars (3) �24.32
	1% buy The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity) 5.0 out of 5 stars (1) �30.13
	1% buy Building Strong Brands 4.7 out of 5 stars (7) �9.24

Explore similar items

Customer Reviews

2 Reviews

5 star:		(2)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

Average Customer Review

5.0 out of 5 stars (2 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Branding outside the comfort zone, 3 Jan 2003

By	"toibook" - See all my reviews

While most marketing guru's and branding experts still push one-size-fits-all theories, Kapferer in Reinventing the Brand has the courage to question general branding models.

This book should be read as a supplement to Kapferer's standard work Strategic Brand Management, is my opinion. It is a collection of essays, a bundle of insightfull observations and ideas.

Reinventing the Brand does not offer quick fixes for brand burnout. No marketing bypass for cluttered media and distribution challenges. Kapferer urges branding professionals to think about real vitalization of their brands.

Is Strategic Brand Management required reading to understand the basics of branding; Reinventing the Brand is the mint afterwards. Its break-free message is refreshing.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

5.0 out of 5 stars Very Helpful, 31 Aug 2005

By A Customer

As a design student writing a dissertation upon branding this book is invaluable. It covers all the areas many of us know already, but takes a deeper look and then explores how companies and brands should evolve in this tough economic climate.
Packed full of examples its really helps you understand the concepts being explained.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all 2 customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }