First of all there is NOTHING wrong with the taste of this protein! Yes it isn't the best I've ever tasted but it is easily drinkable. When you get a NATURAL product you cant expect a luxury taste because it isn't crammed with the artificial sweeteners, flavourings etc that your body thinks it likes! Anyways, it tastes very earthy, a bit chocolatey and a bit like coffee (?) when mixed with the following it mixes VERY well and tastes absolutely fine; Almond milk, coconut milk, soya milk, oat milk, hemp milk. It doesn't mix or tastes good with cows milk but vegans wouldn't do that anyway. Reflex is a trusted name in supplements and one i have used many times. I have had great results from this protein and i wont be going back to whey (which contains lactose which isnt broken down well and bloats etc) also Reflex are a green company if you care about the environment. Service and delivery from this seller was EXCELLENT! I will definitely be coming back when this tub runs out which will be in no time soon!