- Hardcover: 342 pages
- Publisher: Abbeville Press Inc.,U.S. (1 Jan 1991)
- Language English
- ISBN-10: 0896598691
- ISBN-13: 978-0896598690
- Product Dimensions: 33.7 x 27.6 x 4.4 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,325,518 in Books (See Top 100 in Books)
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Product Description
Product Description
The four decades between 1910 and 1950 were the golden age of the American movie poster, an era when wonderful films wer promoted through the talents of legendary illustrators like Thomas Hart Benton, Norman Rockwell, Howard Chandler Christy and Jmes Montgomery Flagg, as well as a small army of unknowns. It was a time when big studios lavished fortunes on poster campaigns - from modest "one-sheets" posted on neighbourhood fences to the gargantuan "forty-eight sheets" that usurped entire sides of multi-storey buildings. Hollywood knew that the right image could seduce millions past the box office and into the theatre. Today such graphics fetch five-figure prices from collectors seeking a "Casablanca" or a "King Kong". A world-class selection of these posters, many never before published, is presented in this volume. The book also inludes historical photos documenting some of America's most memorable theatre lobbies and marquees; a concise biographical dictionary of movie-poster artists; and a text that tells the entertaining story behind the great movie posters and their creators.
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Superbly written, sumptuously presented,
By A Customer
This review is from: Reel Art: Great Posters from the Golden Age of the Silver Screen (Hardcover)
This groundbreaking book at first appears to be the most lavish, comprehensive and thorough film poster book ever published. That it is. What makes it all the more fascinating is that it tells the story of how films were promoted and publicized. The writers even unearth the identitities of many of the artists, famous and unknown, who created these posters, even to the extent of giving artist biographies. No other poster book comes close to being as elegant, well-organized and comprehensive. It's really fantastic. I can't recommend this book more highly and I've found it makes a superb gift.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.2 out of 5 stars (5 customer reviews) 9 of 9 people found the following review helpful:
5.0 out of 5 stars
This undisputed classic actually surpasses its reputation.,
By A Customer - Published on Amazon.com
This review is from: Reel Art: Great Posters from the Golden Age of the Silver Screen (Hardcover)
This undisputed classic actually surpasses its reputation. The sumptuous, coffee table-style volume, over 340 pages, would be worth owning alone for its eye-popping reproduction of rare poster images that advertised such films as King Kong, It Happened One Night, Dracula, The Old Dark House, Snow White and the Seven Dwarves, Casablanca, Gilda, Gone With the Wind, It's a Wonderful Life, The Wizard of Oz and hundreds of others. Each chapter is beautifully organized into genres making the tome as compulsively entertaining as it is enlightening. Don't mistake this one for any of the other copycat poster books, though, which merely display page after page of images with no analysis or comment. What makes Reel Art a must-have, definitive book on the subject is its witty, hefty, impeccably informative text and extended captions which reveal so much about how the old-time Hollywood publicity and marketing machines worked to sell the moviegoing world not only on particular stars, directors, films, but also on the sexiness of things like cigarette smoking and the patriotic duty of going to war. Talk about "The Hidden Persuaders"! I especially appreciate the groundbreaking information Rebello and Allen reveal about the actual artists (some very famous, like Norman Rockwell, Al Hirschfeld and Miguel Covarrubias) and art directors who were responsible for the distinct visual style of posters from MGM, Paramount, Universal, Columbia, RKO and even the so-called "poverty row" studios. There's even a lengthy section of illustrators' biography, complete with actual poster credits -- something I have never seen anywhere before this. What research the book must have taken! Awesome and essential, as I guess is to be expected from author Rebello, who also did the first-rate Alfred Hitchcock and the Making of `Psycho.' Only quibble: this book cries for a follow-up, so when will the authors get around to the sequel?
4 of 4 people found the following review helpful:
5.0 out of 5 stars
spectacular book well worth having,
By A Customer - Published on Amazon.com
This review is from: Reel Art: Great Posters from the Golden Age of the Silver Screen (Tiny Folio) (Paperback)
This is a must have book, even if you aren't "into movies". It is a sheer visual delight and a worthy addition to any library. Those with an interest in the graphic arts should definately acquire it. Arranged in a thoughtful manner, the glorious artwork is accompanied by intelligent text that is never dry and always informative.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Superbly written, sumptuous presentation,
By A Customer - Published on Amazon.com
This review is from: Reel Art: Great Posters from the Golden Age of the Silver Screen (Hardcover)
...This is a groundbreaking book, the first (and only one since!) that truly unearths the story of how movie posters were created, who drew them, why each studio had a certain 'look' to their posters and what impact they had on the popular culture. The text is wise, witty, thoroughly enjoyable while it imparts vast amounts of fresh and fascinating information. And as for the images, they are magnificently chosen and reproduced, each one of them accompanied by intriguing and smart observations on the films themselves, their making and their role in Hollywood history. This is an ambitious undertaking, yet it's an ideal book to get lost in during a lazy weekend. Hard to put down, beautifully done and crying out for a sequel. A classic!
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