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Redefining Global Strategy: Crossing Borders in A World Where Differences Still Matter [Hardcover]

Pankaj Ghemawat
4.4 out of 5 stars  See all reviews (5 customer reviews)

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Book Description

1 Oct 2007
Why do so many global strategies fail—despite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, “flat” world, and the allure of similarities, firms launch one-size-fits-all strategies.

But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity—including direct investment, tourism, and communication—happens locally, not internationally.

In this “semiglobalized” world, one-size-fits-all strategies don’t stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how—by providing tools for:

  • Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention.
  • Tracking the implications of particular border-crossing moves for your company’s ability to create value.
  • Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.
  • In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences—as well as how other well-known companies have failed at this challenge.

Crucial for any business competing across borders, this book will transform the way you approach global strategy.


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Product details

  • Hardcover: 288 pages
  • Publisher: Harvard Business School Press; 1 edition (1 Oct 2007)
  • Language: English
  • ISBN-10: 1591398665
  • ISBN-13: 978-1591398660
  • Product Dimensions: 24.2 x 16.1 x 2.8 cm
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 88,263 in Books (See Top 100 in Books)

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Review

"[Ghemawat's] main premise is that the world is only semi-globalised... his book is a reasoned guide on handling it."
-- Financial Times, October 11, 2007

About the Author

Pankaj Ghemawat is the Anselmo Rubiralta Professor of Global Strategy at IESE Business School in Barcelona and the Jaime and Josefina Chua Tiampo Professor (on leave) at Harvard Business School. His Harvard Business Review article Regional Strategies for Global Leadership won the McKinsey Award in 2005.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

4.4 out of 5 stars
4.4 out of 5 stars
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars BEST BOOK ON GLOBAL STRATEGY SO FAR!!! 11 Nov 2007
Format:Hardcover
For those readers who are not familiar with Prof. Ghemawat works but are involved in business operation expansion via internationalization, ABSOLUTELY this is the right book for you. I go so far that recommend holding your choice of expansion until you and your management team finish reading this book.

The whole content of the book is so well bind together and is so coherent that you have to just follow the steps and make a map of your plan with recommended below tools:
1. AAA Triangle ( Adaptation, Aggregation, and Arbitrage ): These describe what right mode of your expansion is; depend on type of your business and nature of competitors and market conditions.
2. CAGE ( Culture, Administration or politics, Geography, Economics) tool to analyze either the nature of countries you would like to enter or nature of industries in the country that you would like to enter.
3. Finally make a map of your plan for decision making by ranking your choices through using "ADDING ( Add volume or growth, Decrease costs, Differentiation, improving industry attractiveness, Normalizing risk and Generate knowledge) value score. This tool will clarify you and your organization what is/are the drivers for your company to expand.

Having been involved in B2B international business over 17 years, I recommend to use first the "ADDING" tool and then move to "AAA triangle" and then analyze and priorities your choices through using "CAGE" tool.

So many thanks to Prof. Ghemawat who really described and explained the SEMIGLOBALISATION and then also explain how to thrive in this world by first describing the above tools and then explicitly showing the application of these tools in business such as car industry ( Toyota), Cement Industry ( Cemex), Retail industry ( WAl Mart), Health care ( P&G), IT industry (IBM), Software services ( Cognizant), Coca-cola and several others
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Format:Hardcover
title says it all
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4.0 out of 5 stars Good reality check for the eager globaliser 28 April 2011
By AK TOP 500 REVIEWER
Format:Hardcover
Ghemawat's book defends a currently slightly unfashionable but very reasonable view - namely that the world is far from flat and perfectly globalised, and that differences, overall, still matter. This message alone, solidly presented, gives the book the first three stars of the rating.

The author tops this off by providing a couple of frameworks managers can use in assessing their international expansion plans, all of which are useful, if simple (actually their simplicity is an asset in itself - making them easily communicable and understood). From the CAGE (culture, administration, geography, economy) model, the AAA, and the ADDING framework, all of them can be useful in various contexts of assessing your expansion need and priorities.

You do need to be aware, though, that this book is only a start, an eye opener, if you wish and that all the frameworks, which are certainly useful are but a first step in a more in depth examination of your company's overseas strategy. Making this first step is what the book is about but do not expect it to serve you well for the duration of the whole journey.

If you are used to academic literature, some of the style may grate a bit, as there is plenty of repetition and the examples are more often there for effect and an appealing storyline, rather than being the most insightful ones. The use of acronims is often also a bit over the top but I suppose it is all designed to appeal to the target audience, which is managers and not academics (how successfully it does that will probably very much depend on individual tastes).

Overall, the book is a very useful reality check on today's frequent appetite for international expansion but may leave you wanting a bit more in the end.
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5.0 out of 5 stars Five Stars 11 Feb 2014
By onder
Format:Hardcover|Verified Purchase
good price
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0 of 1 people found the following review helpful
3.0 out of 5 stars good service from amazon 16 April 2010
Format:Hardcover
Quick delivery and accurate description, cheap price so all the pluses go to amazon. Book is incredibly boring, complex, no ilustrations etc so hard to read. Unfortunatelly I had to buy it but if you have choice DON'T!
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