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Review
“Shows you innovative new ways of generating referrals that make getting recommended faster, cheaper and more valuable.”
PQ Magazine 01st October 2011
"...very valuable and in-depth guide providing useful summaries and checklists. The book goes deeper into the nature of trust and understanding between people, which I consider essential for any meaningful endeavour, both personally and professionally."
Amanda Phillips
Head of Executive Development, IDDAS
Women in Banking and Finance Magazine
October 2011
“…appealingly written with anecdotes and stories to illustrate different points… the writing is clear, direct and active making it feel as if selling through networking and referrals is straight forward, so long as you do it well…
This was a well written book and would prove useful to professionals:
who already use networking and want some extra ideas
who haven't been sure how to use their networks to ask for referrals
who previously viewed networking as a bit of a chore, handing out business cards and getting no return
new to networking and want ideas about how to start
I’ll give ‘Recommended’ 9 out of 10 and will use it as a regular reference for my own strategy.”
Training Zone, 21/12/2011
"Whether you are an expert networker or a novice, the book is a practical guide that will reinforce that you need to build strong relationships to generate quality referrals. Learn from a seasoned and recognized networking expert."
Jason Jacobson, Networking Insight, March 20th 2012
Review
"Shows you innovative new ways of generating referrals that make getting recommended faster, cheaper and more valuable." PQ Magazine 01st October 2011 "...very valuable and in-depth guide providing useful summaries and checklists. The book goes deeper into the nature of trust and understanding between people, which I consider essential for any meaningful endeavour, both personally and professionally." Amanda Phillips Head of Executive Development, IDDAS Women in Banking and Finance Magazine October 2011 " appealingly written with anecdotes and stories to illustrate different points the writing is clear, direct and active making it feel as if selling through networking and referrals is straight forward, so long as you do it well This was a well written book and would prove useful to professionals: who already use networking and want some extra ideas who haven't been sure how to use their networks to ask for referrals who previously viewed networking as a bit of a chore, handing out business cards and getting no return new to networking and want ideas about how to start I'll give 'Recommended' 9 out of 10 and will use it as a regular reference for my own strategy." Training Zone, 21/12/2011 "Whether you are an expert networker or a novice, the book is a practical guide that will reinforce that you need to build strong relationships to generate quality referrals. Learn from a seasoned and recognized networking expert." Jason Jacobson, Networking Insight, March 20th 2012
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
Andy is Mr Networking and definitely should be listened to. His networking strategies really work.
Lots of businesses waste lots of time and money networking. They think they're doing the right thing but are so unfocused that in the end they make little progress and come away saying ' I enjoy networking but it really gets me nowhere'. Alternatively there are those people that know they need to network but dread the thought of going to a networking meeting.
If you are either of these people then this book is for tailormade for you.
Andy shows you clearly how to plan your networking, how to get others to refer you, how to get people expecting your call and most of all how to make networking profitable and enjoyable.
This book is a must read and highly RECOMMENDED.
Lots of businesses waste lots of time and money networking. They think they're doing the right thing but are so unfocused that in the end they make little progress and come away saying ' I enjoy networking but it really gets me nowhere'. Alternatively there are those people that know they need to network but dread the thought of going to a networking meeting.
If you are either of these people then this book is for tailormade for you.
Andy shows you clearly how to plan your networking, how to get others to refer you, how to get people expecting your call and most of all how to make networking profitable and enjoyable.
This book is a must read and highly RECOMMENDED.
1 of 1 people found the following review helpful
Format:Paperback
Have you ever wondered why your networking isn't, 'working'?
Firstly, this book is written by someone who really knows, understands and excels at networking. Secondly, because of the vast amount of information crammed onto every page, it will really help you to formulate a strategy so your networking does, infact, 'work' for you.
It covers every aspect of building your network, referrals, leads, marketing, sales and how inturn, done correctly, it can and will grow your business. With friendships made and support networks formed along the way, this book explains why networking isn't always just about business!
Because consideration is given to both online and offline strategies, it becomes relevant for every type of businesses, large or small - a must read for all.
Firstly, this book is written by someone who really knows, understands and excels at networking. Secondly, because of the vast amount of information crammed onto every page, it will really help you to formulate a strategy so your networking does, infact, 'work' for you.
It covers every aspect of building your network, referrals, leads, marketing, sales and how inturn, done correctly, it can and will grow your business. With friendships made and support networks formed along the way, this book explains why networking isn't always just about business!
Because consideration is given to both online and offline strategies, it becomes relevant for every type of businesses, large or small - a must read for all.
1 of 1 people found the following review helpful
Format:Paperback
This book starts by making you realise why networking doesn't often produce the all results it should.
Indeed, early on, I got a sinking feeling that I'd wasted a lot of time networking in an ineffective way. It's a warts-and-all book: it doesn't over-promise, but instead provides an effective and practical approach to maximising the number of recommendations you want to receive.
It's well written, very well edited and very well structured - that's not always the case with business books! Early on in the book, I thought some points had been missed, but I found they were covered later on.
The Referral Book strategy towards at the end of the book is definitely a powerful way to work, and something I plan to apply. The next step would be for this approach to be developed into either a spreadsheet or some sort of CRM application.
The best business book I've read in a long time.
Indeed, early on, I got a sinking feeling that I'd wasted a lot of time networking in an ineffective way. It's a warts-and-all book: it doesn't over-promise, but instead provides an effective and practical approach to maximising the number of recommendations you want to receive.
It's well written, very well edited and very well structured - that's not always the case with business books! Early on in the book, I thought some points had been missed, but I found they were covered later on.
The Referral Book strategy towards at the end of the book is definitely a powerful way to work, and something I plan to apply. The next step would be for this approach to be developed into either a spreadsheet or some sort of CRM application.
The best business book I've read in a long time.
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Most Recent Customer Reviews
It Makes you Really Get It!
Before reading Andy's book I thought I was a good networker and well connected. Andy takes networking to a whole new level. Read more
Published 8 months ago by F. Poli
Learn how to be more strategic when seeking referrals
Even though I've been successfully generating referrals for some time, my approach was quite ad-hoc and the results were not always consistent. Read more
Published 8 months ago by Jo Geraghty
Full of practical guidance on how to gain more referrals
As most of our business is generated through referrals I am an active networker but always looking for ways to improve my networking and referral generation skills. Read more
Published 8 months ago by Derek Bishop
Practical. Readable. Refreshingly useful.
Since Andy's first great book on 'networking' (And Death Came Third) there seems to be a whole load of conflicting and confusing messages put out there by other practitioners on... Read more
Published 8 months ago by Ayd
Hands on recommendations to grow your business
We have struggled to get a car company to work with us for a car reward campaign. Following having read Andy's book Recommended, I took another approach. Read more
Published 8 months ago by Jonsson Niklas
A must read for all Marketeers
This book is a must read for anyone responsible for sales & marketing within their organisation. It's a practical book that provides clear strategies to building a solid pipeline... Read more
Published 8 months ago by Simon George
This book will exceed your expectations
"There is a belief that if you do a good job then people will refer us automatically but that simply isn't the case. ... Read more
Published 8 months ago by Inga Deksne Motivational Coach
This is a must read for anyone who wants more business!
If you are interested in generating more business for you or your company then this book is a must read. Read more
Published 9 months ago by Stuart
This really works
This book isn't just a good read. It contains some of the best strategies I've seen for attracting more referred clients into your business. Read more
Published 9 months ago by H. McNamara
Useful, pleasant, helpful, interesting, #MustRead
This book reflects Andy's personality. In one word great.
Whilst reading I have the impression I actually have Andy in front of me talking to me. Read more
Whilst reading I have the impression I actually have Andy in front of me talking to me. Read more
Published 9 months ago by Massimiliano Turci
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