(soy cheezy review title, but hey it's 5 in the morning...). ok, why the hell is it that great, and i mean great bands get unceremoniously bounced and then unceremoniously dropped like a hot rock from their labels. ha, trick question i think because usually, in my experience in listening to indie bands and supporting indie labels like a fiend, the smaller the better. it hugs back are a prime example: heralded as the next great reverb-drenched guitar/shoegaze band, they released a stellar series of vinyl only singles that all eventually found their way to the cd 'record room: the first four singles' on indie 'giant' too pure. it got better from there as their debut full-length found a home on my personal obsession 4ad. wow, right? dropped. now they're distributed through the more than respectable red eye and have released their magnum opus, this spring's 'recommended record' (the title, of course, says it all and a lot more...). this album is pure genius, and while that may say a lot, give them a fair shake and stop buying bon iver and of monsters and men records please.