Conceptually Recipe for Men stands for logical skincare and no fuss. We won't tell you they will "reduce wrinkles by 70 percent" or give your career a giant boost. We will tell you, however, that Recipe for Men will make your skin look and feel much fresher and smoother, no matter how tough a life you live. And that's what great skincare products are supposed to do. With its harsh winters Scandinavia is the ideal arena for testing skincare products. That's why we are so proud of our legacy. All new products are tested and developed in Scandinavia. Men’s skin has larger and more pores than women’s skin and therefor becomes an easy target for bacteria; it is more sensitive due to daily shaving; it is twice as oily as women’s skin; It becomes dry more easily; it has a lower pH.